Table of Contents

• Introduction and overview
• Application
• Legal basis
• Contact details of the person responsible
• Storage duration
• Rights according to the General Data Protection Regulation
• Data processing security
• Communication
• Order processing contract (AVV)
• Cookie policy
• customer data
• Registration
• Web Hosting Introduction
• Website Modular Systems Introduction
• Web Analytics Introduction
• Email Marketing Introduction
• Social media introduction
• Blogs and Publication Media Introduction
• Content Delivery Networks Introduction
• Cookie Consent Management Platform Introduction
• Security & Anti-Spam
• Payment Provider Introduction
• Audio & Video Introduction
• Review platforms introduction
• Web design introduction
• Online Map Services Introduction
• Other Introduction
• Explanation of terms used

Introduction and overview

We have prepared this privacy policy to inform you in accordance with the requirements of the General data protection regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the responsible party - and the processors commissioned by us (e.g. providers) - process and will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data that we process about you.

Data protection declarations usually sound very technical and use legal terminology. However, this data protection declaration is intended to describe the most important things to you as simply and transparently as possible. To the extent that transparency is conducive to it, they are technical Terms explained in a reader-friendly way, links to further information and graphics brought into use. We are informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical explanations as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you were not familiar with.
If you still have questions, we would like to ask you to contact the responsible body named below or in the imprint, to follow the links provided and to look at further information on third-party sites. You can of course also find our contact details in the imprint.

Application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. The scope of this data protection declaration includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Right, under https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 ...

We only process your data if at least one of the following conditions applies:

1. consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
2. contract (Article 6 Paragraph 1 lit.b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.
4. Legitimate interests (Article 6 Paragraph 1 lit.f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Further conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown at the appropriate point.

In addition to the EU regulation, national laws also apply:

• In Austria is this the federal law for the protection of natural persons when processing personal data (Data Protection Act), short DSG.
• In Germany is that valid Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions regarding data protection or the processing of personal data, you will find the contact details of the controller in accordance with Article 4 (7) of the EU General Data Protection Regulation (GDPR) below:
Aaron Genswein
Sobotagasse 7
1230
Austria
Email: [email protected]
Phone: + 4369910230225

Email: [email protected]
Phone: 069910230225

Storage duration

That we only store personal data for as long as it is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer exists, for example for accounting purposes.

If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights according to the General Data Protection Regulation

In accordance with Articles 13 and 14 GDPR, we inform you about the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and the following information:
  
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data will be stored;
  • the existence of the right to correction, deletion or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data, if we have not collected it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
• According to Article 16 GDPR, you have the right to correct the data, which means that we have to correct the data if you find errors.
• According to Article 17 GDPR, you have the right to deletion ("right to be forgotten"), which specifically means that you can request the deletion of your data.
• According to Article 18 GDPR, you have the right to restriction of processing, which means that we are only allowed to save the data but no longer use it.
• According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request.
• According to Article 21 GDPR, you have a right of objection, which will result in a change in processing after enforcement.
  
  • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as soon as possible whether we can legally comply with this contradiction.
  • If data is used to operate direct mail, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.
  • If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights - do not hesitate to contact the person in charge listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website you can find at https://www.dsb.gv.at/ Find. In Germany there is a data protection officer for each federal state. For more information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. The following local data protection authority is responsible for our company:

Austria data protection authority

Director: Dr. Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone number.: +43 1 52 152-0
E-mail address: [email protected]
Website: https://www.dsb.gv.at/

Data processing security

We have implemented both technical and organizational measures to protect personal data. Wherever possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible, as far as possible, for third parties to infer personal information from our data.

Art. 25 GDPR speaks of “data protection through technology design and data protection-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) always think of security and appropriate security Measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - no one can “overhear”.

We have thus introduced an additional security layer and comply with data protection by design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol top left in the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.

Communication

Communication summary  Affected: Everyone who communicates with us by phone, email or online form Data processed: e.g., telephone number, name, email address, form data entered. Further details can be found under the respective contact method used. Purpose: Handling communication with customers, business partners, etc. Storage period: Duration of the business transaction and legal regulations Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who contacts us via the communication channels we have provided.

Phone

When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.

E-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, ...) and data is saved on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow.

Online forms

If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an email address from us. The data will be deleted as soon as the business case has ended and legal requirements allow.

Legal basis

The processing of the data is based on the following legal bases:

• Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and continue to use it for the purposes of the business case;
• Art. 6 para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as B. the telephone provider or we have to provide the data for pre-contractual activities, such as B. the preparation of an offer, process;
• Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. For this purpose, certain technical facilities such. B. e-mail programs, Exchange servers and mobile network operators are necessary to be able to operate communication efficiently.

Product configurator and quote requests

On our website, we provide a product configurator for customizing our grill products. You can select product features such as design, dimensions, grill grate layout, accessories, and extras. The selected options are then processed to display the configuration, calculate the current price, provide a 3D preview, and add the configured product to your shopping cart.

Affected people: Visitors to our website, prospective customers and customers

Purposes of processing: Provision of the product configurator, price calculation, display of the product preview, storage and sharing of a configuration, processing of quotation requests, preparation of a possible contract conclusion, and protection against misuse.

Data processed: Selected product, product and option identifiers, selected dimensions, features and extras, calculated price, configuration reference, technical time specifications, and – in the case of a quote request – name, email address, optional telephone number, message, and voluntarily uploaded images.

Legal basis: Article 6 paragraph 1 letter b GDPR for the implementation of pre-contractual measures and for the performance of the contract, as well as Article 6 paragraph 1 letter f GDPR based on our legitimate interest in a secure, customer-friendly and economical provision of the configurator and in protection against misuse.

Requests for quotes and voluntary file uploads

When you send a quote request via the product configurator, we process your name, your email address, an optionally provided telephone number, your message, the selected product configuration and the price charged at the time of the request.

You can optionally upload up to five images of your fireplace, barbecue area, or design. Additionally, an automatically generated preview of the configured barbecue and, if you have created one, a visualization of the intended installation location can be submitted with the request. A phone number and image files are not mandatory for submitting a quote request.

The request, including attachments, will be transmitted via our email infrastructure to the recipients responsible for processing it. Hosting and email service providers commissioned by us may act as data processors in this process. Image files temporarily stored on the web server for email transmission will be deleted after sending. Copies may remain in the email inboxes of the parties involved, as required for our business communication.

For internal processing, the configurator maintains an inquiry log. This log contains, in particular, the date, reference number, contact details, product, selected configuration, price, message, shipping status, and information on whether images were transmitted. The inquiry log is technically limited to the 100 most recent inquiries. Older entries are replaced by newer inquiries. Furthermore, we delete entries as soon as they are no longer needed for processing or customer communication.

Configuration preview in the shopping cart and in orders

When adding a configured product to the shopping cart, an automatically generated image preview of the configuration can be saved in our media library. This preview serves solely to clearly illustrate the ordered version in the shopping cart, in the order, in administrative order views, and in order emails.

Preview images that are not associated with an order are usually automatically deleted after approximately 14 days. If an order is completed, the preview can be saved along with the order details. These previews are then subject to the same retention periods as the corresponding order.

Saved configurations and QR codes

You can share a completed configuration via a saved link or QR code and reopen it later. For this purpose, we only store the product identifier, the identifiers of the selected option groups and options, a randomly generated configuration reference, a technical test fingerprint, and the creation and expiration times.

No names, email addresses, telephone numbers, customer messages, uploaded images, 3D files, custom order codes or bindingly stored prices are stored in a saved configuration. 

Saved configurations are automatically deleted after 90 days. Anyone who receives the saved link or QR code can access the product selection it contains until the expiration date. Therefore, only share the link with people you want to grant access to the configuration.

The QR code is generated directly in the browser. No external QR code service is used for QR code creation.

Share via other applications

If your browser provides a native sharing function, you can share the saved configuration link and, if applicable, a preview image via an application of your choice. Transmission to WhatsApp, an email service, or any other application will only occur after you have personally selected the application in question and confirmed the sharing process.

The data protection regulations of the respective provider apply to the subsequent processing by the selected service. Without your active selection, the product configurator will not transmit any configuration to social networks or messaging services.

Protection against misuse

To protect the offer form and the configuration saving function from automated or excessive requests, a non-readable hash value is generated from technical connection characteristics, in particular the IP address and, in some cases, the browser identification. This value is used solely to temporarily limit the number of requests. The respective blocking or verification period is approximately one hour. It is not used for advertising purposes or to create user profiles.

Cookies and external services

The product configurator itself does not set any additional analytics, marketing or advertising cookies and does not use any external analytics, AI or QR code service. The product configurator does not involve any purely automated decision-making within the meaning of Article 22 GDPR or any profiling.

Order processing contract (AVV)

In this section we would like to explain what a data processing agreement is and why it is needed. Because the word "order processing contract" is quite a tongue twister, we will often only use the acronym AVV here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, it may be that we pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing contract (AVV). The most important thing for you to know is that the processing of your personal data takes place exclusively according to our instructions and must be regulated by the AVV.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To make the terminology easier to understand, here is an overview of the three roles in the GDPR:

Affected (You as a customer or prospect) → Controller (we as company and client) → processors (Service providers such as web hosts or cloud providers)

Content of an order processing contract

As already mentioned above, we have concluded an AVV with our partners who act as processors. First and foremost, it states that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of the contract is also considered “in writing”. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:

• Binding to us as responsible
• Obligations and rights of the controller
• Categories of affected persons
• Type of personal data
• Type and purpose of data processing
• Subject and duration of data processing
• Place of execution of the data processing

Furthermore, the contract contains all the obligations of the processor. The most important obligations are:

• Measures to ensure data security
• take possible technical and organizational measures to protect the rights of the data subject
• to keep a data processing register
• to cooperate with the data protection supervisory authority upon request
• carry out a risk analysis in relation to the personal data received
• Sub-processors may only be commissioned with the written consent of the person responsible

You can find out what such a GCU looks like in concrete terms, for example, at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html look at. A sample contract is presented here.

Cookie policy

Cookies summary Affected parties: Website visitors Purpose: depends on the specific cookie. More details can be found below or on the website of the software provider that sets the cookie. Data processed: Depends on the specific cookie used. More details can be found below or on the website of the software provider that sets the cookie. Storage duration: depends on the specific cookie and can vary from hours to years. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to save user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies save certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152122943030-9
Usage: Differentiation of website visitors
Expiry Date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are required if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies make it easier to use. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

Storage duration of cookies

The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage duration yourself. You can manually delete all cookies at any time using your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right of objection - how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies is a consent (Article 6 (1) (a) GDPR) is required of you. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.

Absolutely necessary cookies exist, even if no consent has been given legitimate interests (Article 6 Paragraph 1 lit.f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this certain cookies are often absolutely necessary.

Unless absolutely necessary cookies are used, this will only be done with your consent. The legal basis for this is Article 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

customer data

Customer Data Summary  Affected parties: Customers and business partners.  Purpose: Provision of contractually or pre-contractually agreed services, including related communication Data processed: Name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as term and subject matter of the contract), IP address, order data Storage period: the data will be deleted as soon as it is no longer required for the performance of our business purposes and there is no legal obligation to retain it. Legal basis: Legitimate interest (Art. 6 para. 1 lit. f GDPR), contract (Art. 6 para. 1 lit. b GDPR)

What is customer data?

In order to be able to offer our service or our contractual services, we also process data from our customers and business partners. This data always includes personal data. Customer data is all information that is processed on the basis of a contractual or pre-contractual cooperation in order to be able to provide the services offered. Customer data is therefore all the information we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The main one is that we simply need different data to provide our services. Sometimes your e-mail address is enough here, but if you purchase a product or service, for example, we also need data such as name, address, bank details or contract data. We subsequently also use the data for marketing and sales optimization so that we can improve our overall service for our customers. Another important point is our customer service, which is always very important to us. We want you to be able to contact us at any time with questions about our offers and for this we need at least your e-mail address.

Which data are processed?

Exactly which data is stored can only be shown here using categories. This always depends on which services you receive from us. In some cases, you only give us your e-mail address so that we can, for example, contact you or answer your questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive from you and process:

• Name
• Contact
• Email address
• Phone number
• Date of Birth
• Payment data (invoices, bank details, payment history, etc.)
• Contract data (duration, content)
• Usage data (websites visited, access data, etc.)
• Metadata (IP address, device information)

How long is the data stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data is also no longer necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. Thereafter, the limitation period is usually 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention requirements. Your customer data will certainly not be passed on to third parties unless you have given your explicit consent.

Legal basis

The legal basis for the processing of your data is Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract or pre-contractual measures), Art. 6 (1) (f) GDPR (legitimate interests) and, in special cases (e.g. for medical services), Art. 9 (2) (a) GDPR (processing of special categories).

In the case of protection of vital interests, data processing is carried out in accordance with Article 9 Paragraph 2 Letter c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, for care or treatment in the health or social area or for the administration of systems and services in the health or social area, the processing of personal data takes place in accordance with Art. 9 Para. 2 lit. H. GDPR. If you voluntarily provide data of the special categories, the processing takes place on the basis of Article 9 Paragraph 2 lit. GDPR.

Registration

Registration summary Affected: Anyone who registers, creates an account, logs in, and uses the account. Data processed: Email address, name, password and other data collected during registration, login and account use. Purpose: Providing our services. Communicating with Customers in connection with the Services. Storage duration: Sas long as the company account associated with the texts exists and then usually 3 years. Legal basis: Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you register with us, personal data may be processed if you enter personal data or data such as the IP address is recorded in the course of processing. You can read below what we mean by the rather cumbersome term “personal data”.

Please only enter data that we need for the registration and for which you have the approval of a third party if you are registering on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an e-mail address that you check regularly.

In the following we will inform you about the exact type of data processing, because we want you to feel comfortable!

What is a registration?

When you register, we receive certain data from you and later make it easy for you to register with us online and use your account with us. An account with us has the advantage that you don't have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the delivery of our services.

Why do we process personal data?

In short, we process personal data to enable the creation and use of an account with us.
If we didn't do that, you would have to enter all the data each time, wait for approval from us and enter everything again. We and many, many customers would not find that so good. How would you like that?

Which data are processed?

Enter all the data that you provided during registration when registering or enter it in the context of managing your data in the account.

When registering, we process the following types of data: 

• First Name
• Last Name
• Email address
• Company name
• Street + house number
• City of residence
• Postal Code
• Country

When registering, we process the data you enter during registration, such as username and password, and data collected in the background, such as device information and IP addresses.

When using the account, we process data that you enter while using the account and which is created as part of the use of our services.

Storage duration

We store the data you enter at least for as long as the account linked to the data exists and is used, as long as contractual obligations exist between us, and, if the contract ends, until the respective claims arising from it have expired. In addition, we store your data for as long as and to the extent that we are subject to legal retention obligations. After that, we retain accounting documents related to the contract (invoices, contract documents, bank statements, etc.) as well as other relevant business documents for the legally required period (usually several years).

Right of objection

You have registered, entered data and want to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also exist at and after registration, login or account with us. Contact the Data Protection Officer above to exercise your rights. If you already have an account with us, you can easily view and manage your data and texts in the account.

Legal basis

By completing the registration process, you approach us pre-contractually in order to conclude a usage agreement for our platform (even if an obligation to pay does not automatically arise). SYou invest time to enter data and register and we offer you our services after logging into our system and viewing your customer account. We also fulfill our contractual obligations. Finally, we need to keep registered users informed of important changes via email. This means that Article 6 Paragraph 1 Letter b GDPR (implementation of pre-contractual measures, fulfillment of a contract) applies.

If necessary, we will also obtain your consent, for example if you voluntarily provide more data than is absolutely necessary or if we are allowed to send you advertising. Article 6 paragraph 1 lit. a GDPR (consent) therefore applies.

We also have a legitimate interest in knowing who we are dealing with in order to get in touch in certain cases. We also need to know who is using our services and whether they are being used in accordance with our terms of use, i.e. Article 6(1)(f) GDPR (legitimate interests) applies.

Note: the following sections are to be ticked by users (as required):

Registration with real names

Since we need to know in business operations who we are dealing with, registration is only possible with your real name (real name) and not with pseudonyms.

Registration with pseudonyms

Pseudonyms can be used when registering, which means you do not have to register with us using your real name. This ensures that your name cannot be processed by us. 

Storage of the IP address

In the course of registration, login and account use, we store the IP address in the background for security reasons in order to be able to determine legitimate use.

Public profile

The user profiles are publicly visible, ie parts of the profile can also be viewed on the Internet without entering a user name and password.

2-factor authentication (2FA)

Two-factor authentication (2FA) offers additional security when logging in, as it prevents you from logging in without a smartphone, for example. This technical measure to secure your account protects you from the loss of data or unauthorized access, even if your user name and password are known. You can find out which 2FA is used when registering, logging in and in the account itself.

Web Hosting Introduction

Web hosting summary Affected parties: Website visitors Purpose: professional hosting of the website and securing its operation Data processed: IP address, time of website visit, browser used, and other data. More details can be found below or on the website of your web hosting provider. Storage period: depends on the respective provider, but usually 2 weeks. Legal basis: Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all websites on a domain, ie everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean example.de or musterbeispiel.com.

When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To view the website, the browser needs to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of jargon, but please stay tuned, it gets even better!

Personal data may be processed when the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation.

A picture says more than a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional hosting of the website and security of operation
2. to maintain operational and IT security
3. Anonymous evaluation of the access behavior to improve our offer and, if necessary, to prosecute or prosecute claims

Which data are processed?

Even while you are visiting our website, our web server, that is the computer on which this website is saved, usually automatically saves data such as

• the complete internet address (URL) of the accessed website
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
• the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
• Date and Time
• in files, the so-called web server log files

How long will data be stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit.f GDPR (safeguarding legitimate interests), because the use of professional hosting with a provider is necessary to keep the company on the Internet safe and user-friendly and to be able to track attacks and claims from them if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

ALL-INKL Privacy Policy

We use ALL-INKL, a web hosting provider, for our website. The service provider is the German company ALL-INKL.COM – Neue Medien Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany.

You can find out more about the data processed through the use of ALL-INKL in the privacy policy at https://all-inkl.com/datenschutzinformationen/.

Data Processing Agreement (DPA) ALL-INKL

In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded a data processing agreement (DPA) with ALL-INKL. You can find out exactly what a DPA is and, above all, what it must contain in our general section "Data Processing Agreement (DPA)."

This contract is legally required because ALL-INKL processes personal data on our behalf. It stipulates that ALL-INKL may only process data received from us according to our instructions and must comply with the GDPR.

Website Modular Systems Introduction

Website modular systems Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as technical usage information like browser activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographic location. More details can be found below in this privacy policy and in the providers' privacy policies. Storage duration: depends on the provider. Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 lit. a GDPR (consent)

What are website builders?

We use a website builder system for our website. Builder systems are special forms of content management systems (CMS). With a builder system, website operators can create a website very easily and without any programming knowledge. Many web hosts also offer builder systems. Using a builder system may also collect, store, and process your personal data. This privacy policy provides you with general information about data processing by builder systems. Further information can be found in the provider's privacy policy.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple, and well-organized website that we can easily operate and maintain ourselves—without external support. A modular system now offers many helpful features that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable experience on our website.

What data is stored by a modular system?

Which data is stored depends, of course, on the website builder system used. Each provider processes and collects different types of website visitor data. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, and the date of your website visit are generally collected. Tracking data (e.g., browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually includes contact information such as email address, telephone number (if you have provided one), IP address, and geographic location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, if we have further information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. The provider may store your data according to its own specifications, over which we have no control.

Right of objection

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the person responsible for the website building block system you use at any time. You can find contact information either in our privacy policy or on the website of the respective provider.

You can delete, deactivate, or manage cookies that providers use for their functions in your browser. Depending on the browser you use, this works differently. Please note, however, that if you do this, not all functions may work as usual.

Legal basis

We have a legitimate interest in using a website builder system to optimize our online service and present it in an efficient and user-friendly manner. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the builder system if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed with your consent. This particularly applies to tracking activities. The legal basis in this regard is Art. 6 (1) (a) GDPR.

This privacy policy provides you with the most important general information regarding data processing. If you would like more detailed information, you can find further information – if available – in the following section or in the provider's privacy policy.

Elementor Privacy Policy

We use the Elementor website builder for our website. The service provider is the Israeli company Elementor Ltd., Rehov Tuval 40, 5252247 Ramat Gan, Israel.

Your data may be transferred to Israel. Israel is outside the scope of the GDPR. However, the European Commission has decided, based on Article 45(1) of the GDPR, that Israel offers a level of protection comparable to the GDPR standard. You can view the decision here: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32011D0061

You can find out more about the data processed through the use of Elementor in the privacy policy at [link to privacy policy]. https://elementor.com/about/privacy/.

WordPress.com Privacy Policy

WordPress.com Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as technical usage information like browser activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographic location. More details can be found below in this privacy policy. Storage duration: It depends primarily on the type of data stored and the specific settings. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is WordPress?

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

Founded in 2003, the company quickly became one of the world's most renowned content management systems (CMS). A CMS is software that helps us design our website and present content attractively and in an organized manner. This content can include text, audio, and video.
Using WordPress may result in the collection, storage, and processing of your personal data. Typically, this primarily involves technical data such as operating system, browser, screen resolution, and hosting provider. However, personal data such as IP address, geographic location, and contact information may also be processed.

Why do we use WordPress on our website?

We have many strengths, but actual programming is simply not one of our core competencies.

Nevertheless, we want a high-performing and attractive website that we can manage and maintain ourselves. A website builder or content management system like WordPress makes this possible. With WordPress, we don't need to be programming experts to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily, even without prior technical knowledge. If technical problems arise or we have specific requirements for our website, we always have our specialists who are proficient in HTML, PHP, CSS, and other related technologies.

Thanks to WordPress's ease of use and comprehensive functions, we can design our website according to our wishes and offer you a good user experience.

What data does WordPress process?

Non-personal data includes technical usage information such as browser activity, clickstream activity, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, internet provider and date of page visit.

In addition, personal data is also collected. This primarily includes contact information (email address or telephone number, if you provide it), IP address, or your geographical location.

WordPress can also use cookies to collect data. This often includes information about your behavior on our website. For example, it can track which subpages you particularly like to visit, how long you stay on individual pages, when you leave a page (bounce rate), and your preferences (e.g., language selection). Based on this data, WordPress can better tailor its marketing efforts to your interests and user behavior. Consequently, the next time you visit our website, it will be displayed according to your previous settings.

WordPress can also use technologies such as pixel tags (web beacons) to, for example, clearly identify you as a user and potentially offer interest-based advertising.

How long and where is the data stored?

How long data is stored depends on various factors. It primarily depends on the type of data stored and the specific website settings. Generally, WordPress deletes data when it is no longer needed for its own purposes. There are, of course, exceptions, especially when legal obligations require longer data retention. Web server logs, which contain your IP address and technical data, are deleted by WordPress and Automattic after 30 days. Automattic uses this data to analyze traffic on its own websites (for example, all WordPress pages) and to troubleshoot potential problems. Deleted content on WordPress websites is also kept in the trash for 30 days to allow for restoration; after that, it may remain in backups and caches until they are deleted. The data is stored on Automattic's servers in the USA.

How can I delete my data or prevent data storage?

You have the right and the ability to access your personal data at any time and to object to its use and processing. You can also lodge a complaint with a government supervisory authority at any time.

Your browser also allows you to manage, delete, or disable cookies individually. However, please note that disabling or deleting cookies may negatively impact the functionality of our WordPress site. Managing cookies varies slightly depending on the browser you use. You'll find links to instructions for the most common browsers in the "Cookies" section.

Legal basis

If you have consented to the use of WordPress, the legal basis for the corresponding data processing is this consent. According to Article 6(1)(a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, such as that which may occur during collection by WordPress.

We also have a legitimate interest in using WordPress to optimize our online service and present it attractively to you. The legal basis for this is Article 6(1)(f) GDPR (legitimate interests). However, we only use WordPress if you have given your consent.

WordPress, or rather Automattic, processes your data in the USA, among other locations. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant information]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Furthermore, Automattic uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are template agreements provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Automattic commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More details about the privacy policy and what data is processed by WordPress and how can be found on [website address]. https://automattic.com/privacy/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary Affected parties: Website visitors Purpose: To analyze visitor information in order to optimize the website. Data processed: Access statistics, including data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found in the documentation for the respective web analytics tool used. Storage duration: depends on the web analytics tool used. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. In doing so, data is collected, which the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are created and made available to us as the website operator. Most tools also offer various test options. For example, we can test which offers or content are best received by our visitors. We are showing you two different offers for a limited period of time. After the test (so-called A / B test) we know which product or which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.

Which data are processed?

The exact data that is saved naturally depends on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you click Visit website or which computer system you are using. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). For the purpose of the tests, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address, is stored. All of this data is stored pseudonymized if it is collected. In this way, you cannot be identified as a person.

The following example shows the functionality of Google Analytics as an example for client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only save data for a few minutes or until you leave the website, other cookies can save data for several years.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If, for example, in the case of accounting, it is required by law, this storage period can also be exceeded.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent cookies from collecting data by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we recommend that you also read our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information on special web analytics tools can be found - if available - in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary Affected parties: Website visitors Purpose: To analyze visitor information in order to optimize the website. Data processed: Access statistics, including data such as access locations, device data, access duration and time, navigation behavior, and click behavior. More details can be found further down in this privacy policy. Storage duration: individually configurable; by default, Google Analytics stores data for 14 months. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

On our website we use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is for everyone Google services responsible. Google Analytics collects data about your actions on our website. Through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means your actions can also be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. The basis of these measurements and analyzes is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that captures detailed information about user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analysis of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events could be, for example, sending a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

• Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
• Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
• Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
• Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

• Event-based data model: This model captures very specific events that may occur on our website. For example, playing a video, purchasing a product or signing up for our newsletter.
• Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyzes of target groups or track your path on our website.
• Predictive modeling: Based on collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
• Cross-platform analysis: Data collection and analysis is possible from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user and you are assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Depending on the property used, data is stored for different lengths of time.

Using identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

According to Google, Google Analytics 4 does not log or store IP addresses. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (like Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example:

Name: _ga
Value: 2.1326744211.152122943030-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry Date: after 2 years

Name: _gid
Value: 2.1687193234.152122943030-1
Usage: The cookie also serves to differentiate between website visitors
Expiry Date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry Date: after 1 minute

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies. GA4 also aims to improve data protection. Therefore, the tool offers some options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.

Here we show you an overview of the main types of data collected with Google Analytics:

Heat Maps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google describes the duration of the session as the time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.

Bounce Rate (English bouncerate): There is a jump if you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivatives for location data are used.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Origin Source: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always determined specifically for each individual property. Google Analytics offers us four options for controlling storage duration:

• 2 months: this is the shortest storage period.
• 14 months: By default, data is stored at GA4 for 14 months.
• 26 months: you can also save the data for 26 months.
• Data will not be deleted until we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period will be reset every time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to find out more about data processing, please use the Google data protection declaration https://policies.google.com/privacy?hl=de.

Google Analytics Demographics and Interest Reports

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can use the activities and information of your Google Account under "Ads Settings" on https://adssettings.google.com/authenticated end with checkbox.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary Affected parties: Website visitors Purpose: To analyze visitor information in order to optimize the website. Data processed: Access statistics, including data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below and in the Google Analytics privacy policy. Storage duration: depends on the properties used Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google Site Kit allows us to quickly and easily view statistics from various Google products, such as Google Analytics, directly in our WordPress dashboard. This tool, or rather the tools integrated into Google Site Kit, also collect your personal data. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and what other data protection information is relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important website analytics statistics directly in our dashboard. These statistics are collected by other Google products, primarily Google Analytics. In addition to Google Analytics, Google Site Kit can also be integrated with Google Search Console, PageSpeed ​​Insights, Google AdSense, Google Optimize, and Google Tag Manager.

Why do we use Google Site Kit on our website?

As a service provider, our goal is to offer you the best possible experience on our website. We want you to feel comfortable and quickly and easily find exactly what you're looking for. Statistical analyses help us understand you better and tailor our offerings to your needs and interests. We use various Google tools for these analyses. Site Kit greatly simplifies our work in this regard because we can view and analyze the statistics from Google products directly in the dashboard. This eliminates the need to register separately for each tool. Site Kit thus always provides a clear overview of the most important analytical data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data about you, such as your user behavior, to Google, where it is stored and processed. This includes personal data such as your IP address.

For more detailed information about each service, we have dedicated sections within this privacy policy. For example, please see our privacy policy for Google Analytics. Here, we discuss the data collected in detail. You will learn how long Google Analytics stores, manages, and processes data, which cookies may be used, and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services, such as Google Tag Manager and Google AdSense.

Below, we show you examples of Google Analytics cookies that may be set in your browser, provided you have generally consented to data processing by Google. Please note that this is only a selection of cookies:

Name: _ga
Value:2.1326744211.152122943030-2
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Essentially, it serves to distinguish between website visitors.
Expiry Date: after 2 years

Name: _gid
Value:2.1687193234.152122943030-7
Usage: This cookie also serves to distinguish between website visitors.
Expiry Date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Usage: This cookie is used to lower the request rate.
Expiry Date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of these servers are located in the United States, so it's quite possible that your data is also stored there. https://www.google.com/about/datacenters/locations/?hl=de See exactly where the company provides servers.

Data collected through Google Analytics is stored for a standard period of 26 months. After this time, your user data is deleted. This retention period applies to all data associated with cookies, user recognition, and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to access, delete, correct, or restrict your data. Furthermore, you can disable, delete, or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we obtained via our cookie popup. According to [source/method], this consent constitutes [something - likely a specific legal provision]. Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing website visitor behavior to improve our services both technically and economically. Using Google Site Kit, we can identify website errors, detect attacks, and improve efficiency. The legal basis for this is... Art. 6 para. 1 lit.f GDPR (legitimate interests)We only use Google Site Kit if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

To learn more about data processing by Google, we recommend that you read Google's comprehensive privacy policy at [link to Google's privacy policy]. https://policies.google.com/privacy?hl=de.

Google Tag Manager privacy policy

Google Tag Manager Privacy Policy Summary Affected parties: Website visitors Purpose: Organization of the individual tracking tools Data processed: The Google Tag Manager itself does not store any data. The data is collected by the tags of the web analytics tools used. Storage duration: depends on the web analytics tool used. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Tag Manager?

For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google's many helpful marketing products. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That is why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep our day jungle in order.

What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data capture the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymised form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out which summarized and anonymous data are exactly forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

If Google stores data, then this data is stored on its own Google servers. The servers are spread all over the world. Most are in America. Under https://www.google.com/about/datacenters/locations/?hl=de you can read exactly where the Google servers are.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of the Google Tag Manager requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Tag Manager we can improve our profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). We only use the Google Tag Manager if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.

You can find out which data Google basically records and what they use this data for https://policies.google.com/privacy?hl=de ...

Rank Math Privacy Policy

We use the SEO plugin Rank Math. The service provider is the Indian company One.com India Private Limited, Office No. 2, Floor 5, Tower A, Building 9 DLF Cyber ​​City Complex, Phase III, Haryana, Gurgaon, India.

This service may transfer data to India. Please note that India is a third country not subject to the GDPR. This may result in limitations regarding data protection and data security.

You can find out more about the data processed through the use of Rank Math in the privacy policy at [link to privacy policy]. https://rankmath.com/privacy-policy/.

Email Marketing Introduction

Email Marketing Summary Affected: Newsletter subscribers Purpose: Direct marketing via email, notification of system-relevant events Data processed: Data entered during registration, but at least the email address. Further details can be found in the documentation for the respective email marketing tool used. Storage period: Duration of the subscription. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Email Marketing?

To keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. It involves sending news or general information about a company, products, or services via email to a specific group of people who are interested.

If you want to participate in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and submit it. However, it can also happen that we ask you for your title and name so that we can write to you personally.

In principle, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail via which you confirm the newsletter registration. This ensures that you own the e-mail address and that no one has registered with a third-party e-mail address. We or a notification tool we use logs every single registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, a log is also made when you make changes to your saved data.

Why do we use email marketing?

We naturally want to stay in touch with you and always provide you with the most important news about our company. To this end, we use email marketing – often simply referred to as “newsletter” – as an essential component of our online marketing. If you agree or if it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we primarily mean regularly sent emails. Of course, we do not want to bother you with our newsletter in any way. That's why we always strive to offer only relevant and interesting content. This way you can learn more about our company, our services or products. Because we are constantly improving our offerings, you will always find out about any news or when we are currently running special, lucrative promotions via our newsletter. If we commission a service provider that offers a professional distribution tool for our email marketing, we do so so that we can offer you fast and secure newsletters. The purpose of our email marketing is to inform you about new offers and to help us achieve our business goals.

Which data are processed?

If you subscribe to our newsletter via our website, you will confirm your membership in an email list via email. In addition to your IP address and email address, your title, name, address, and telephone number may also be saved. However, only if you consent to this data storage. The data marked as such is necessary for you to participate in the service offered. Providing this information is voluntary; however, failure to provide it will prevent you from using the service. In addition, information about your device or your preferred content may also be saved on our website. You can find out more about the storage of data when you visit a website in the "Automatic Data Storage" section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of the data processing

If you unsubscribe from our e-mail / newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual request for deletion at any time. If you object to your consent permanently, we reserve the right to save your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your email address.

Right of objection

You have the option to unsubscribe from our newsletter at any time. To do so, simply revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to unsubscribe from the newsletter right at the end of every email. If you really cannot find the link in the newsletter, please contact us by email and we will unsubscribe from your newsletter subscription immediately.

Legal basis

Our newsletter is sent based on your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively subscribed to it. We may also send you promotional messages if you have become our customer and have not objected to the use of your email address for direct marketing purposes.

Information about specific email marketing services and how they process personal data can be found – if available – in the following sections.

MailChimp privacy policy

MailChimp Privacy Policy Summary Affected: Newsletter subscribers Purpose: Direct marketing via email, notification of system-relevant events Data processed: Data entered during registration, but at least the email address. Storage period: Duration of the subscription. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is MailChimp?

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by Intuit Inc., 2700 Coast Ave, Mountain View, California 94043, USA. Thanks to MailChimp, we can easily send you interesting news via newsletter. With MailChimp, we don't need to install anything and can still draw on a pool of truly useful features. Below, we will discuss this email marketing service in more detail and inform you about the most important data protection aspects.

MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we don't need to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure—accessible via the internet—on an external server. This way of using software is also called SaaS (Software as a Service). The following graphic schematically illustrates how MailChimp distributes emails to newsletter recipients.

With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run one-off campaigns, recurring campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending at a predefined time and frequency), and follow-up campaigns.

Why do we use MailChimp on our website?

We primarily use a newsletter service to stay in touch with you. We want to keep you updated on our latest news and attractive offers. We always look for the simplest and best solutions for our marketing efforts, which is why we chose MailChimp's newsletter management service. Although the software is very easy to use, it offers a wide range of helpful features. This allows us to create engaging and visually appealing newsletters in a short amount of time. The available design templates allow us to customize each newsletter, and thanks to the responsive design, our content is displayed clearly and attractively on your smartphone (or other mobile device).

With tools such as the A / B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This enables us to react if necessary and improve our offer or our services.

Another advantage is MailChimp's cloud system. The data is not stored and processed directly on our server. We can retrieve the data from external servers, thus conserving our storage space. Furthermore, the maintenance effort is significantly reduced.

What data does MailChimp store?

MailChimp maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). When you subscribe to our newsletter via our website, you confirm your membership in a MailChimp email list via email. To enable MailChimp to verify that you have registered with the "list provider," the registration date and your IP address are stored. MailChimp also stores your email address, name, physical address, and demographic information such as language and location.

This information is used to send you emails and to enable certain other MailChimp features (such as newsletter analysis).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.

So-called “web beacons” (small graphics in HTML emails) enable MailChimp to determine whether the email has arrived, whether it has been opened and whether links have been clicked. All this information is stored on the MailChimp servers. We receive statistical evaluations and see exactly how well our newsletter was received by you. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, shipping can be technically optimized or the location (country) of the recipient can be determined.

The following cookies may be set by MailChimp. This is not a complete list of cookies, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Usage: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry Date: after the end of the session

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001122943030-3
Usage: The cookie is used to distinguish a person from a bot. In this way, secure reports on the use of a website can be created.
Expiry Date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Usage: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment process safely and easily. For this, the user is identified anonymously on the website.
Expiry Date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045122943030-9
Usage: We were unable to find out any more information about the purpose of this cookie
Expiry Date: after a year

Sometimes it can happen that you open our newsletter for better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies on its own websites (small text files that save data on your browser). Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the "Cookie Statement" from MailChimp (under: https://mailchimp.com/legal/cookies/) you will learn exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all data collected is also stored on American servers.

Generally, your data remains permanently stored on MailChimp's servers and is only deleted upon your request. You can have your contact deleted from our system. This permanently removes all your personal data and anonymizes you in MailChimp reports. Alternatively, you can request the deletion of your data directly from MailChimp. In this case, all your data will be removed there, and we will receive a notification from MailChimp. After receiving this notification, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the email you received by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are placed in your browser, you can delete, disable, and manage these cookies at any time. Under the "Cookies" section, you will find links to the instructions for the most common browsers.

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

Our newsletter is sent via MailChimp based on your consent (Article 6 paragraph 1 letter a GDPR). This means we may only send you a newsletter if you have actively subscribed to it beforehand. If consent is not required, the newsletter will be sent based on the legitimate interest for direct marketing purposes (Article 6(1)(f)), provided this is legally permitted. We record your registration process so that we can always demonstrate that it complies with our laws.

MailChimp processes your data, among other things, in the USA. MailChimp (or Inuit) is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant page]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

MailChimp also uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are template agreements provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, MailChimp commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Mailchimp Data Processing Addendum, which complies with the Standard Contractual Clauses, can be found at https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.

Learn more about MailChimp's use of cookies at https://mailchimp.com/legal/cookies/, Information on data protection at MailChimp (Privacy) can be found at https://www.intuit.com/privacy/statement/ ...

Social media introduction

Social Media Privacy Policy Summary Affected parties: Website visitors Purpose: To present and optimize our services, to contact visitors, interested parties, etc., and to advertise. Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details on this with the respective social media tool used. Storage duration: depends on the social media platforms used. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and come into contact online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily used to carry out web analyzes. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. In this way, it is also possible for the platforms to present you with customized advertisements. For this purpose, cookies are usually set in your browser, which save data on your usage behavior.

We generally assume that we will remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of a related agreement. The essence of the agreement is then given below for the platform concerned.

Please note that when you use the social media platforms or our built-in elements, your data can also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights with regard to your personal data.

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or who you follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to the data processing, you should read the respective data protection declaration of the company carefully. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you want to assert corresponding rights.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services, such as embedded social media elements, at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie guidelines of the respective service provider.

You can find information on special social media platforms - if available - in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details below in the privacy policy. Storage period: until the data is no longer useful for Facebook's purposes Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc., or, for the European region, by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools allow us to offer you and people interested in our products and services the best possible experience.

If data about you is collected and forwarded via our embedded Facebook elements or our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations are also set out in a publicly available agreement at [link to agreement]. https://www.facebook.com/legal/controller_addendum This is enshrined in our data protection policy. It stipulates, for example, that we must clearly inform you about the use of Facebook tools on our website. Furthermore, we are responsible for ensuring that these tools are integrated into our website in a data protection-compliant manner. Facebook, on the other hand, is responsible for the data security of its products. If you have any questions regarding data collection and processing by Facebook, you can contact the company directly. If you direct your question to us, we are obligated to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook, and how you can delete this data.

In addition to many other products, Facebook also offers so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

• Facebook Pixel
• social plug-ins (such as the “Like” or “Share” button)
• Facebook Login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentation
• Technologies and services

Through these tools, Facebook extends services and has the option of receiving information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf regarding the effectiveness of our advertising campaigns. Furthermore, we get a better insight into how you use our services, website or products through analyzes. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called hashing occurs before customer data is transmitted to Facebook. This means that any data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, "event data" are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact details.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, after it has been compared with your own user data, customer data is deleted within 48 hours.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be deleted if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The data that Facebook receives through our site is stored, among other things, via cookies (e.g., for social plugins). You can disable, delete, or manage individual or all cookies in your browser. Depending on which browser you use, this works differently. Under the "Cookies" section, you will find links to the instructions for the most common browsers.

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent serves as the legal basis for data processing. (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) The data is stored and processed to enable fast and effective communication with you, other customers, and business partners. However, we only use these tools if you have given your consent. Most social media platforms also use cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy policy regarding cookies and review Facebook's privacy statement or cookie policy.

Facebook processes your data, among other places, in the USA. Facebook, or rather Meta Platforms, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant page]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Furthermore, Facebook uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are model clauses provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Facebook commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the most important information about the use and processing of data by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data policy on [link to Facebook's data policy]. https://www.facebook.com/privacy/policy/.

Gravatar privacy policy

Gravatar Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: including your encrypted email address, IP address and URL of our server You can find more details below in the privacy policy. Storage period: In principle, the data is deleted when it is no longer useful for the provider's services. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Gravatar?

We have integrated the Gravatar plug-in from Automattic Inc. (60 29th Street # 343, San Francisco, CA 94110, USA) on our website. Gravatar is automatically activated on all WordPress websites, among other things. The function makes it possible to display user images (avatars) for published articles or comments, provided that the corresponding email address is available at www.gravatar.com is registered.

This function sends, stores and processes data to Gravatar or Automattic Inc. In this data protection declaration we would like to inform you what data it is, how the network uses this data and how you can manage or prevent data storage.

Gravatar basically stands for "Globally Recognized Avatar" and this means a globally available avatar (a user picture) that is linked to the email address. Gravatar is the world's leading service provider for this service. As soon as a user enters the e-mail address on a website, which is also available at Gravatar www.gravatar.com a previously stored image is automatically displayed together with a published contribution or comment.

Why do we use Gravatar on our website?

There is often talk of anonymity on the Internet. An avatar gives users a face to the commenting person. In addition, it is fundamentally easier to be recognized on the net and can thus build up a certain level of awareness. Many users enjoy the advantages of such a user picture and also want to appear personally and authentically on the Internet. Of course, we want to offer you the possibility that you can also display your Gravatar on our website. We also like to see faces of our commenting users. With the activated Gravatar function, we also expand our service on our website. After all, we want you to feel comfortable on our website and get a comprehensive and interesting offer.

What data does Gravatar store?

For example, as soon as you post a comment on a blog post that requires an email address, WordPress checks whether the email address is linked to an avatar at Gravatar. For this request, your email address will be sent to the Gravatar or Automattic servers in encrypted or hashed form together with the IP address and our URL. This will check whether this email address is registered with Gravatar.

If this is the case, the image (gravatar) stored there is displayed together with the published comment. If you have registered an e-mail address with Gravatar and comment on our website, further data will be transmitted to Gravatar, saved and processed. In addition to IP address and data on user behavior, this includes, for example, browser type, unique device identifier, preferred language, data and time of page entry, operating system and information on the mobile network. Gravatar uses this information to improve its own services and offers and to gain better insights into the use of its own service.

The following cookies are set by Automattic when a user uses an email address for a comment that is registered with Gravatar:

Name: gravate
Value: 16b3191024acc05a238209d51ffcb92bdd710bd19122943030-7
Usage: We have not been able to find out exact information about the cookie.
Expiry Date: after 50 years

Name: is logged in
Value: 1122943030-1
Usage: This cookie stores the information that the user is logged in via the registered email address.
Expiry Date: after 50 years

How long and where is the data stored?

Automattic deletes the data collected when it is no longer used for its own services and the company is not legally obliged to keep the data. Web server logs such as IP address, browser type and operating system will be deleted after about 30 days. As long as Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress sites) and to fix possible problems. The data is also stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have registered with Gravatar with an email address, you can delete your account or email address there at any time.

Since an image is only displayed when using an email address registered with Gravatar and data is therefore transferred to Gravatar, you can also prevent the transfer of your data to Gravatar by clicking on an email address that is not registered with Gravatar comment on our website or write articles.

You can manage, disable, or delete any cookies that may be set while you comment in your browser settings. Please note that some commenting functions may then no longer be fully available. Cookie management works slightly differently depending on the browser you are using. You will find links to instructions for the most common browsers in the "Cookies" section.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Gravatar processes your data, among other things, in the USA. Gravatar, or rather Automattic, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant information]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Furthermore, Automattic uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are template agreements provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Automattic commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find out more about the standard contractual clauses and data processed through the use of Gravatar in the privacy policy at https://automattic.com/privacy/, general information about Gravatar on http://de.gravatar.com/.

Instagram Privacy Policy

Instagram Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as user behavior data, information about your device and your IP address. You can find more details below in the privacy policy. Storage period: until Instagram no longer needs the data for its purposes Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions into our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos, or videos from Instagram directly on our website. When you visit web pages on our website that have an integrated Instagram function, data is transmitted to, stored, and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below, we want to give you a more detailed insight into why Instagram collects data, what data it collects, and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from both the Instagram guidelines and the Meta privacy policy itself.

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users call the platform casually), edit them with various filters and also spread them on other social networks. And if you don't want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our ads only get people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned "event data" are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. That means: if you have an Instagram account or www.instagram.com visited, Instagram set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have worked intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Usage: This cookie is most likely set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry Date: after a year

Name: Mid
Value: ""
Usage: Instagram uses this cookie to optimize its own services and offers in and outside of Instagram. The cookie specifies a unique user ID.
Expiry Date: at the end of the session

Name: fbsr_122943030124024
Value: No information
Usage: This cookie saves the login request for users of the Instagram app.
Expiry Date: at the end of the session

Name: rar
Value: ATN
Usage: It is an Instagram cookie that ensures functionality on Instagram.
Expiry Date: at the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe122943030”
Usage: This cookie serves the marketing purposes of Instagram.
Expiry Date: at the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here's how to delete your Instagram account:

First, open the Instagram app. Go down on your profile page and click on "Help". Now you come to the company's website. On the website, click "Manage Account" and then "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and is therefore not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Managing them works slightly differently depending on your browser. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Instagram processes your data, among other places, in the USA. Instagram and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Instagram also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. https://privacycenter.instagram.com/policy/ you can take a closer look at Instagram's data guidelines.

Pinterest Privacy Policy

Pinterest Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as user behavior data, information about your device, your IP address and search terms. You can find more details below in the privacy policy. Storage period: until Pinterest no longer needs the data for its purposes Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. For the European region, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network specializing in graphic representations and photographs. The name is a combination of the words "pin" and "interest." Users can connect on Pinterest to share information about various hobbies and interests and view profiles with images, either openly or within defined groups.

Why do we use Pinterest?

Pinterest has been around for several years now and remains one of the most visited and valued social media platforms. It's particularly well-suited to our industry because the platform is primarily known for its beautiful and engaging images. That's why we're also present on Pinterest and want to showcase our content effectively beyond our website. The data collected can also be used for advertising purposes, allowing us to target advertising messages precisely to those who are interested in our services and products.

What data does Pinterest process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and your activities on it (for example, when you click the Save or Pin button), search history, date and time of the request, and cookie and device data. If you interact with an embedded Pinterest feature, cookies that store various data may also be placed in your browser. The log data mentioned above, preset language settings, and clickstream data are usually stored in cookies. Pinterest defines clickstream data as information about your website behavior.

If you have a Pinterest account and are logged in, the data collected through our site can be added to your account and used for advertising purposes. When you interact with our integrated Pinterest features, you will generally be redirected to the Pinterest website. Here is a sample selection of cookies that will then be placed in your browser.

Name: _auth
Value: 0
Usage: The cookie is used for authentication. It can store a value such as your "username". 
Expiry Date: after a year

Name: _pinterest_referrer
Value: 1
Usage: The cookie stores the fact that you accessed Pinterest via our website. Therefore, the URL of our website is saved.
Expiry Date: after the end of the session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Usage: The cookie is used for logging into Pinterest and contains user IDs, authentication tokens, and timestamps.
Expiry Date: after a year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065122943030-8”
Usage: The cookie contains an assigned value that is used to identify a specific routing destination.
Expiry Date: after a day

Name: cm_sub
Value: denied
Usage: This cookie stores a user ID and the timestamp.
Expiry Date: after a year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165122943030-1
Usage: This cookie is most likely set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry Date: after a year

Name: sessionFunnelEventLogged
Value: 1
Usage: We have not yet been able to find out any further information about this cookie.
Expiry Date: after a day

How long and where is the data stored?

Pinterest generally stores the collected data until it is no longer needed for the company's purposes. Once data retention is no longer necessary, for example, to comply with legal requirements, the data is either deleted or anonymized so that you can no longer be identified as an individual. The data may also be stored on American servers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers like Pinterest at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling, or deleting cookies in your browser.

Since embedded Pinterest elements may use cookies, we also recommend that you read our general privacy policy about cookies. To find out exactly what data is stored and processed about you, you should read the privacy policies of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) The data is stored and processed to enable fast and effective communication with you or other customers and business partners. However, we only use this tool if you have given your consent. Most social media platforms also use cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Pinterest processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the lawfulness and security of data processing.

Pinterest uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR) as the basis for processing data with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and especially the USA) or for transferring data to such countries. Standard Contractual Clauses (SCCs) are template agreements provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). These clauses oblige Pinterest to maintain the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

More information about standard contractual clauses at Pinterest can be found at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea.

We have tried to provide you with the most important information about data processing by Pinterest. https://policy.pinterest.com/de/privacy-policy You can learn more about Pinterest's data policies.

X (formerly: Twitter) Privacy Policy

X (formerly: Twitter) Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as user behavior data, information about your device and your IP address. You can find more details below in the privacy policy. Storage period: X deletes data collected from other websites after a maximum of 30 days. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is X?

We have integrated X features on our website. These include, for example, embedded tweets, timelines, buttons, and hashtags. X is a short message service and social media platform of the American company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. In Europe, Twitter International Unlimited Company (One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland) is responsible for processing personal data.

To our knowledge, in the European Economic Area and Switzerland, simply integrating X functions does not result in the transfer of personal data or data relating to your web activities to X. Only when you interact with the X functions, such as clicking a button, can data be sent to X, stored, and processed there. We have no influence on this data processing and bear no responsibility for it. This privacy policy provides you with an overview of what data X stores, what X does with this data, and how you can protect yourself from data transfer.

For some, X is a news service, for others a social media platform, and still others call it a microblogging service. All of these terms are valid and mean more or less the same thing.

Both private individuals and companies use X to communicate with interested parties via short messages. X allows only 280 characters per message. These messages are called "tweets." Unlike Facebook, for example, the service doesn't focus on building a network of "friends" but aims to be seen as a global and open messaging platform. On X, you can also maintain an anonymous account, and tweets can be deleted by the company or by the users themselves.

Why do we use X on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. X (probably better known to many as Twitter) has become particularly dear to us as a useful "little" news service. We frequently tweet or retweet exciting, funny, or interesting content. We realize that you can't follow every single channel separately. After all, you have other things to do. That's why we've integrated X functions into our website. You can experience our X activity "in person" or access our X page via a direct link. Through this integration, we want to strengthen our service and the user-friendliness of our website.

What data does X store?

On some of our subpages you will find built-in X functions. When you interact with X content, such as clicking a button, X can collect and store data. This happens even if you don't have an X account. X calls this data "log data." This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on X and which actions you have performed. Of course, X stores more data if you have an X account and are logged in. Previously, this storage was done via cookies. Cookies are small text files that are usually placed in your browser and transmit various information to X.

We'll now show you which cookies are set when you're not logged in to X but visit a website with built-in X features. Please consider this list as an example. We can't guarantee completeness, as the choice of cookies is constantly changing and depends on your individual interactions with X content.

These cookies were used in our test:

Name: personalization_id
Value: "V1_cSJIsogU51SeE122943030"
Usage: This cookie stores information about how you use the website and which advertisements may have brought you to X.
Expiry Date: after 2 years

Name: later
Value: de
Usage: This cookie saves your default or preferred language.
Expiry Date: after the end of the session

Name: guest_id
Value: 122943030v1% 3A157132626
Usage: This cookie is set to identify you as a guest. 
Expiry Date: after 2 years

Name: fm
Value: 0
Usage: Unfortunately we could not find out the purpose of this cookie.
Expiry Date: after the end of the session

Name: external_referrer
Value: 1229430302beTA0sf5lkMrlGt
Usage: This cookie collects anonymous data such as how often you visit X and how long you visit X.
Expiry Date: After 6 days

Name: eu_cn
Value: 1
Usage: This cookie stores user activity and is used for various advertising purposes by X.
Expiry Date: After a year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Usage: Unfortunately we have not found any information about this cookie.
Expiry Date: after 6 hours

Name: _twitter_sess
Value: 53D% 253D-dd0248122943030-
Usage: This cookie allows you to use functions within the X website.
Expiry Date: after the end of the session

Note: X also works with third-party providers. Therefore, we also detected the three Google Analytics cookies _ga, _gat, and _gid in our test.

X uses the collected data to better understand user behavior and thus improve its own services and advertising offers, and the data also serves internal security measures.

How long and where is the data stored?

If X collects data from other websites, it is deleted, aggregated, or otherwise concealed after a maximum of 30 days. X's servers are located at various server centers in the United States. Therefore, it can be assumed that the collected data is collected and stored in America. After our research, we were unable to definitively determine whether X also has its own servers in Europe. In principle, X can store the collected data until it is no longer useful to the company, you delete the data, or a statutory deletion period applies.

How can I delete my data or prevent data storage?

In its privacy policy, X repeatedly emphasizes that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with X directly, X will of course also store your data.

If you have an X account, you can manage your data by clicking "More" under the "Profile" button. Then click "Settings and Privacy." Here you can individually manage data processing.

If you do not have an X account, you can twitter.com go and then click on "Customization". You can manage the data you have collected under "Individualization and data".

As mentioned above, most data is stored via cookies, which you can manage, deactivate, or delete in your browser. Please note that you can only "edit" cookies in your chosen browser. This means that if you use a different browser in the future, you will have to manage your cookies again according to your preferences. Under the "Cookies" section, you will find links to the relevant instructions for the most popular browsers.

You can also manage your browser so that you are informed about each individual cookie. Then you can always decide individually whether you allow a cookie or not.

X also uses the data for personalized advertising inside and outside of X. You can turn off personalized advertising in the settings under "Personalization and data." If you use X on a browser, you can turn off personalized advertising under https://optout.aboutads.info/?c=2&lang=EN deactivate.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

X processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

X uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, X undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about X’s standard contractual clauses, see https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

We hope we have given you a basic overview of data processing by X. We do not receive any data from X and are not responsible for what X does with your data. If you have any further questions on this topic, we recommend you read the X privacy policy at https://twitter.com/de/privacy.

Blogs and Publication Media Introduction

Blogs and publication media Privacy policy Summary Affected parties: Website visitors Purpose: To present and optimize our service, as well as communication between website visitors, security measures, and administration. Data processed: Data such as contact details, IP address and published content. More details can be found in the section on the tools used. Storage duration: depends on the tools used Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 sentence 1 lit. b GDPR (contract)

What are blogs and publication media?

We use blogs and other communication tools on our website to allow us to communicate with you and vice versa. In doing so, we may store and process your data. This may be necessary to ensure proper content display, effective communication, and enhanced security. Our privacy policy provides general information about what data we may process. Specific details regarding data processing always depend on the tools and functions used. You can find detailed information about data processing in the privacy policies of the individual providers.

Why do we use blogs and publication media?

Our primary goal with this website is to offer you interesting and engaging content, and your opinions and contributions are equally important to us. Therefore, we aim to foster a positive and interactive exchange between us and you. Various blogs and publication options allow us to achieve precisely this. For example, you can write comments on our content, respond to other comments, or, in some cases, even create your own posts.

Which data are processed?

The exact data processed always depends on the communication functions we use. Very often, IP address, username, and published content are stored. This is primarily done to ensure security, prevent spam, and take action against illegal content. Cookies may also be used for data storage. These are small text files that contain information stored in your browser. You can find more details about the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of the data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, posting and commenting functions store data until you revoke your consent. Generally, personal data is only stored for as long as it is absolutely necessary for the provision of our services.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party communication tools at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling, or deleting cookies in your browser.

Since publication media may also use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We primarily use these communication tools based on our legitimate interests (Art. 6 para. 1 lit. f GDPR) in fast and effective communication with you or other customers, business partners, and visitors. Insofar as the use serves the purpose of processing or initiating contractual relationships, the legal basis is also Art. 6 para. 1 sentence 1 lit. b GDPR.

Certain data processing activities, in particular the use of cookies and the use of comment or messaging functions, require your consent. If and to the extent that you have consented to the processing and storage of your data by embedded publication media, this consent serves as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the communication functions we use place cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

Blog posts and comment functions Privacy policy

There are various online communication tools that we may use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write posts. When you use this function, your IP address may be stored for security reasons. This protects us from illegal content such as insults, unsolicited advertising, or prohibited political propaganda. To determine whether comments are spam, we may also store and process user data based on our legitimate interest. If we launch a survey, we will also store your IP address for the duration of the survey to ensure that all participants only vote once. Cookies may also be used for storage purposes. All data that we store about you (such as content or information about you) will remain stored until you object.

Content Delivery Networks Introduction

Content Delivery Networks Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance (to make the website load faster) Processed data: Data such as your IP address You can find more details below and in the individual data protection texts. Storage period: In most cases, the data is stored until it is no longer needed to fulfill the service. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is a Content Delivery Network?

We use a Content Delivery Network (CDN) on our website. A CDN helps us load our website quickly and smoothly, regardless of your location. In this process, your personal data is stored, managed, and processed on the servers of the CDN provider. Below, we provide more general information about the service and its data processing. Detailed information about how your data is handled can be found in the provider's privacy policy.

Every Content Delivery Network (CDN) is a network of regionally distributed servers, all connected via the internet. This network allows website content (especially very large files) to be delivered quickly and smoothly, even during peak loads. The CDN creates a copy of our website on its servers. Because these servers are distributed globally, the website can be delivered quickly. Consequently, the data transfer to your browser is significantly reduced by the CDN.

Why do we use a Content Delivery Network for our website?

A fast-loading website is part of our service. We know how frustrating it is when a website loads at a snail's pace. Often, you lose patience and give up before the website has even finished loading. Naturally, we want to avoid that. Therefore, a fast-loading website is a standard feature of our website offering. Using a Content Delivery Network (CDN) significantly speeds up the loading of our website in your browser. The CDN is especially helpful if you are located abroad, as the website is delivered from a server closer to you.

Which data are processed?

When you request a website or website content that is cached in a CDN, the CDN forwards the request to the server nearest to you, which then delivers the content. Content Delivery Networks are designed so that JavaScript libraries can be downloaded and hosted on npm and GitHub servers. Alternatively, most CDNs can also load WordPress plugins if they are hosted on npm and GitHub. WordPress.org Your browser may send personal data to the Content Delivery Network (CDN) we use. This includes data such as your IP address, browser type, browser version, which website is being loaded, and the date and time of your visit. This data is collected and stored by the CDN. Whether cookies are used for data storage depends on the network used. Please refer to the privacy policy of the respective service for more information.

Right of objection

If you want to completely prevent this data transfer, you can use a JavaScript blocker (see, for example, https://noscript.net/) install it on your PC. Of course, our website will then no longer be able to offer its usual service (such as fast loading speeds).

Legal basis

If you have consented to the use of a Content Delivery Network, the legal basis for the corresponding data processing is this consent. According to [source/regulation], this consent constitutes [legal basis/legal basis]. Art. 6 para. 1 lit. a GDPR (consent) This represents the legal basis for the processing of personal data, as may occur when collected by a Content Delivery Network.

We also have a legitimate interest in using a Content Delivery Network to optimize and secure our online service. The corresponding legal basis for this is... Art. 6 para. 1 lit.f GDPR (legitimate interests)However, we will only use the tool if you have given your consent.

Information on specific Content Delivery Networks can be found – if available – in the following sections.

Cloudflare Privacy Policy

Cloudflare Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance (to make the website load faster) Data processed: Data such as IP address, contact and protocol information, security fingerprints and website performance data. You can find more details on this below in this data protection declaration. Storage duration: in most cases, the data is stored for less than 24 hours. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Cloudflare?

We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make it faster and more secure. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that offers a Content Delivery Network (CDN) and various security services. These services are located between the user and our hosting provider. We will explain what this all means in more detail below.

A Content Delivery Network (CDN), like the one provided by Cloudflare, is simply a network of interconnected servers. Cloudflare has distributed these servers around the world to deliver websites to your screen faster. Put simply, Cloudflare creates copies of our website and places them on its own servers. When you visit our website, a load balancing system ensures that the largest parts of our website are delivered from the server that can display it to you most quickly. A CDN significantly shortens the data transmission path to your browser. This means that Cloudflare delivers the content of our website not only from our hosting server, but from servers around the world. Using Cloudflare is particularly helpful for users abroad, as the website can be delivered from a server closer to them. In addition to fast website delivery, Cloudflare also offers various security services, such as DDoS protection and a web application firewall.

Why do we use Cloudflare on our website?

Of course, we want to offer you the best possible service with our website. Cloudflare helps us make our website faster and more secure. Cloudflare provides us with both web optimizations and security services, such as DDoS protection and a web firewall. This also includes a Reverse proxy and the content delivery network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website in local data centers and blocking spam software, Cloudflare enables us to reduce our bandwidth usage by approximately 60%. Serving content from a data center near you and implementing some web optimizations there reduces the average page load time by about half. According to Cloudflare, enabling "I'm Under Attack Mode" can further mitigate attacks by displaying a JavaScript puzzle that must be solved before a user can access a website. Overall, this makes our website significantly more performant and less vulnerable to spam or other attacks.

What data does Cloudflare process?

Cloudflare generally only forwards data controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator themselves. In addition, Cloudflare may collect certain information about the use of our website and process data that we send or for which Cloudflare has received corresponding instructions. In most cases, Cloudflare receives data such as IP address, contact and log information, security fingerprints, and website performance data. Log data helps Cloudflare, for example, to detect new threats. This allows Cloudflare to ensure a high level of security for our website. Cloudflare processes this data within the scope of its services in compliance with applicable laws. This naturally includes the General Data Protection Regulation (GDPR). Cloudflare also works with third-party providers. These providers may only process personal data under Cloudflare's instructions and in accordance with data protection policies and other confidentiality and security measures. Cloudflare will not share any personal data without our explicit consent.

How long and where is the data stored?

Cloudflare primarily stores your information in the US and the European Economic Area. Cloudflare may transfer and access the information described above from anywhere in the world. Generally, Cloudflare stores user-level data for domains on the Free, Pro, and Business plans for less than 24 hours. For Enterprise domains that have Cloudflare Logs (formerly Enterprise LogShare or ELS) enabled, data may be stored for up to 7 days. However, if IP addresses trigger security alerts at Cloudflare, there may be exceptions to the storage duration mentioned above.

How can I delete my data or prevent data storage?

Cloudflare retains data logs only as long as necessary, and in most cases, this data is deleted within 24 hours. Cloudflare does not store any personally identifiable information, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its persistent logs to improve the overall performance of Cloudflare Resolver and to identify potential security risks. You can find out exactly which persistent logs are stored on [link to Cloudflare logs]. https://www.cloudflare.com/application/privacypolicy/ Read more. All data that Cloudflare collects (temporarily or permanently) is stripped of all personal data. All permanent logs are also anonymized by Cloudflare.

Cloudflare states in its privacy policy that it is not responsible for the content it receives. For example, if you ask Cloudflare to update or delete your content, Cloudflare will generally refer you to us as the website operator. You can also completely prevent Cloudflare from collecting and processing your data by disabling script execution in your browser or by installing a script blocker.

Legal basis

If you have consented to the use of Cloudflare, the legal basis for the corresponding data processing is this consent. According to... Art. 6 para. 1 lit. a GDPR (consent) This represents the legal basis for the processing of personal data, as may occur when Cloudflare collects it.

We also have a legitimate interest in using Cloudflare to optimize and secure our online service. The corresponding legal basis for this is... Art. 6 para. 1 lit.f GDPR (legitimate interests)However, we only use Cloudflare if you have given your consent.

Cloudflare processes your data, among other locations, in the USA. Cloudflare is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to Cloudflare's privacy policy]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Furthermore, Cloudflare uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are model clauses provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Cloudflare commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find out more about the standard contractual clauses and data processed through the use of Cloudflare in the privacy policy at [link to privacy policy]. https://www.cloudflare.com/de-de/privacypolicy/.

Data Processing Agreement (DPA) Cloudflare

In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded a data processing agreement (DPA) with Cloudflare. You can find out exactly what a DPA is and, above all, what it must contain in our general section "Data Processing Agreement (DPA)."

This agreement is legally required because Cloudflare processes personal data on our behalf. It stipulates that Amazon Web Services Cloudflare may only process data received from us according to our instructions and must comply with the GDPR. You can find the link to the data processing agreement (DPA) at [link to DPA]. https://www.cloudflare.com/de-de/cloudflare-customer-dpa/.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary Affected: Website visitors Purpose: To obtain and manage consent for certain cookies and thus the use of certain tools Data processed: Data for managing cookie settings, such as IP address, time of consent, type of consent, and individual consents. Further details can be found in the documentation for each tool used. Storage duration: Depends on the tool used; one should be prepared for periods of several years. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides you with the cookie consent required under data protection law and helps you and us to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or not. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of ​​data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can save and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies actually landed on our website. Thanks to a cookie management tool, which regularly scans the website for all cookies present, we know about all cookies and can provide you with GDPR-compliant information. You can then use the consent system to accept or reject cookies.

Which data are processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is saved so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is saved either in an opt-in cookie or on a server. The storage time of your cookie consent varies depending on the provider of the cookie management tool. Usually this data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is stored for up to two years.

Duration of the data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

Right of objection

You also have the right and option to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Information on special cookie management tools can be found - if available - in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we through your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in accordance with the law, which is a legitimate interest (Article 6 Paragraph 1 lit.f GDPR).

Real Cookie Banner Privacy Policy

We use the consent management tool Real Cookie Banner on our website. The service provider is the German company devowl.io GmbH, Tannet 12, 94539 Grafling.
Deutschland

You can find out more about the data processed through the use of Real Cookie Banner in the privacy policy on [website address]. https://devowl.io/de/datenschutzerklaerung/.

Usercentrics Privacy Policy

We use Usercentrics, a Consent Management Platform (CMP), on our website. The service provider is the German company Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany.

You can find out more about the data processed through the use of Usercentrics in the Privacy Policy at [link to Privacy Policy]. https://usercentrics.com/privacy-policy/.

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary Affected parties: Website visitors Purpose: Cybersecurity Processed data: Data such as your IP address, name, or technical data such as browser version. You can find more details below and in the individual data protection texts. Storage period: In most cases, the data is stored until it is no longer needed to fulfill the service. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is security and anti-spam software?

With so-called security and anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam refers to advertising emails from a mass mailing that you did not request. Such emails are also called junk mail and can also incur costs. Phishing emails, on the other hand, are messages that aim to build trust through fake messages or websites in order to obtain personal data. Anti-spam software generally protects against unwanted spam messages or malicious emails that could, for example, introduce viruses into our systems. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security and anti-spam software?

We place particular emphasis on security on our website. After all, it's not just about our security, but above all about yours. Unfortunately, cyber threats have become part of everyday life in the world of IT and the internet. Hackers often attempt to steal personal data from an IT system using cyberattacks. Therefore, a good defense system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. To achieve even greater security against cyberattacks, we use additional external security services in addition to the standardized security systems on our computers. This helps prevent unauthorized data traffic and protects us against cybercrime.

What data is processed by security and anti-spam software?

Exactly which data is collected and stored depends, of course, on the respective service. However, we always strive to use only programs that collect data very sparingly and only store data that is necessary to fulfill the offered service. In principle, the service can store data such as name, address, IP address, email address and technical data such as browser type and version. Any performance and log data may also be collected in order to detect possible incoming threats in a timely manner. This data is processed as part of the services and in compliance with applicable laws. For US providers, this also includes the GDPR (via the standard contractual clauses). In some cases, these security services also work with third parties who can store and/or process data under your instruction and in accordance with the data protection guidelines and other security measures. Data is usually stored via cookies.

Duration of the data processing

We will inform you below about the duration of data processing, provided we have further information. For example, security programs store data until you or we revoke your consent. Generally, personal data is only stored for as long as it is absolutely necessary to provide the services. Unfortunately, in many cases, we do not have precise information from the providers about the storage period.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party security software at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since such security services may also use cookies, we recommend you read our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use security services primarily on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) in a good security system against various cyberattacks.

Certain processing operations, in particular the use of cookies and the use of security features, require your consent. If you have consented to the processing and storage of your data by integrated security services, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the services we use place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie policy of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

Cloudflare Turnstile Privacy Policy

We also use the Cloudflare Turnstile bot protection and CAPTCHA service for our website. The service provider is the American company Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA.

Cloudflare processes your data, among other locations, in the USA. Cloudflare is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to Cloudflare's privacy policy]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Furthermore, Cloudflare uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are model clauses provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Cloudflare commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find out more about the data processed through the use of Cloudflare Turnstile in the privacy policy at [link to privacy policy]. https://www.cloudflare.com/de-de/privacypolicy/.

Wordfence privacy policy

We use Wordfence, a WordPress security plugin, for our website. The service provider is the American company Defiant, Inc., 1700 Westlake Ave N Ste 200, Seattle, WA 98109, USA.

Wordfence processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the lawfulness and security of data processing.

Wordfence uses so-called Standard Contractual Clauses (SCCs) as the basis for data processing by recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular the USA) or for data transfers to such countries. Standard Contractual Clauses (SCCs) are template agreements provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). These clauses obligate Wordfence to maintain the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing terms (Data Protection Regulation), which correspond to the standard contractual clauses, can be found at https://www.wordfence.com/help/general-data-protection-regulation/.

You can find out more about the data processed through the use of Wordfence in the privacy policy at [link to privacy policy]. https://www.wordfence.com/privacy-policy/.

Payment Provider Introduction

Payment Provider Privacy Policy Summary Affected parties: Website visitors Purpose: To enable and optimize the payment process on our website Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data More details can be found in the respective payment provider tool used. Storage duration: depends on the payment provider used Legal basis: Art. 6 para. 1 lit. b GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website, which enable us and you to make a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

Which data are processed?

Which data is processed exactly depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of the data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contractual documents, account statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer to process contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR)  In addition to the conventional bank/credit institutions, we also offer other payment service providers. In the data protection declarations of the individual payment providers (e.g Amazon Payments, Apple Pay or Discover) gives you a detailed overview of data processing and data storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.

Information on the special payment providers - if available - can be found in the following sections.

Amazon Payments Privacy Policy

We use Amazon Payments, an online payment service, on our website. The service provider is the American company Amazon.com Inc. For the European region, Amazon Payments Europe SCA (38 Avenue JF Kennedy, L-1855 Luxembourg) is responsible.

Amazon processes your data in the USA, among other locations. Amazon is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant page]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Furthermore, Amazon uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are model clauses provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Amazon commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the Standard Contractual Clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf.

You can find out more about the data processed through the use of Amazon Payments in the Privacy Policy at [link to Privacy Policy]. https://pay.amazon.de/help/201212490.

American Express Privacy Policy

We use American Express, a global financial services provider, on our website. The service provider is the American company American Express Company. For the European region, the responsible company is American Express Europe SA (Avenida Partenón 12-14, 28042, Madrid, Spain).

American Express processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the lawfulness and security of data processing.

American Express uses so-called Standard Contractual Clauses (SCCs) as the basis for data processing by recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and especially the USA) or for data transfers to such countries (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are template agreements provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). These clauses oblige American Express to maintain the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the data processed through the use of American Express in the Privacy Policy at [link to Privacy Policy]. https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Apple Pay Privacy Policy

We use Apple Pay, an online payment service, on our website. The service provider is the American company Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.

Apple also processes data in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the lawfulness and security of data processing.

Apple uses standard contractual clauses approved by the EU Commission (Article 46, paragraphs 2 and 3 GDPR) as the basis for processing data with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular the USA) or transferring data to such countries. These clauses oblige Apple to maintain the EU level of data protection when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among other places, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the data processed through the use of Apple Pay in the Privacy Policy on [website address]. https://www.apple.com/legal/privacy/de-ww/.

Apple Wallet Privacy Policy

We use the online payment platform Apple Wallet for our website. The service provider is the American company Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.

Apple also processes data in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the lawfulness and security of data processing.

Apple uses standard contractual clauses approved by the EU Commission (Article 46, paragraphs 2 and 3 GDPR) as the basis for processing data with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular the USA) or transferring data to such countries. These clauses oblige Apple to maintain the EU level of data protection when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among other places, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can learn more about the data processed through the use of Apple Wallet in the Privacy Policy at [link to Privacy Policy]. https://www.apple.com/legal/privacy/de-ww/.

EPS transfer privacy policy

We use eps-Überweisung, an online payment service, on our website. The service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria.

You can find out more about the data processed through the use of eps transfer in the privacy policy at https://eservice.psa.at/de/datenschutzerklaerung.html.

Google Pay privacy policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/adscontrollerterms/.

You can find out more about the data processed through the use of Google Pay in the Privacy Policy https://policies.google.com/privacy.

iDEAL Privacy Policy

We use iDEAL, a payment system service, on our website. The service provider is the Dutch company Currence BV, Gustav Mahlerplein 33-35, Amsterdam, Noord-Holland 1082 MS, Netherlands.

You can find out more about the data processed through the use of iDEAL in the Privacy Policy at [link to Privacy Policy]. https://www.ideal.nl/en/ideal-privacy-cookiestatement.

Klarna Checkout privacy policy

Klarna Checkout Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize the payment process on our website Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data You can find more details on this below in this data protection declaration. Storage period: Data is stored as long as Klarna needs it for the processing purpose. Legal basis: Art. 6 para. 1 lit. c GDPR (Legal obligation), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Klarna Checkout?

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main headquarters in Sveavägen 46, 111 34 Stockholm, Sweden. If you choose this service, personal data will be sent to Klarna, stored and processed, among other things. In this data protection declaration we would like to give you an overview of the data processing by Klarna.

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and provided the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the email address and zip code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

Which data is saved by Klarna Checkout?

As soon as you choose the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to the Klarna server and stored there. This data is saved even if you have not yet placed an order.

If you order a product or service through our shop, you have to enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for creditworthiness and identity checks:

• Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.
• Payment information such as credit card details or your bank account number
• Product information such as tracking number, type of item and price of the product

In addition, there is also data that can optionally be collected, provided you consciously decide to do so. These are, for example, political, religious or ideological convictions or various health data.

Klarna can also collect data on the goods or services that you buy or order by itself or through third parties (such as via us or via public databases) in addition to the above-mentioned data. This can be, for example, the shipment number or the type of article ordered, but also information about your creditworthiness, your income or credit granted. Klarna can also pass on your personal data to service providers such as software providers, data storage providers or us as retailers.

When data is automatically entered in a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There, Sofort.com sets the following cookie:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7122943030-4
Usage: This cookie stores your session ID.
Expiry Date: after ending the browser session

How long and where is the data stored?

Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When that happens, Klarna ensures that data protection is in line with the GDPR and the third country is subject to an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is email the company or the company's data protection team [email protected] to contact. Via the Klarna website "My data protection request" you can also contact Klarna directly.

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

Legal basis

We therefore offer to process contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR)  In addition to the conventional bank/credit institutions, we also offer the payment service provider Klarna Checkout.

We hope to have given you a good overview of data processing by Klarna. If you want to find out more about the handling of your data, we recommend the Klarna data protection declaration at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

Mastercard Privacy Policy

We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. For the European region, the company responsible is Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium).

Mastercard also processes data in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the legality and security of data processing.

Mastercard uses standard contractual clauses approved by the EU Commission (Article 46, paragraphs 2 and 3 GDPR) as the basis for data processing by recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular the USA) or for data transfers to such countries. These clauses oblige Mastercard to maintain the EU level of data protection when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among other places, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the data processed through the use of Mastercard in the Privacy Policy at [link to Privacy Policy]. https://www.mastercard.de/de-de/datenschutz.html.

PayPal Privacy Policy

PayPal Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize the payment process on our website Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data may be processed. You can find more details about this further down in this privacy policy. Data retention period: Data is generally stored until the cooperation with PayPal is terminated. Legal basis: Art. 6 para. 1 lit. b GDPR (contract performance), Art. 6 para. 1 lit. a GDPR (consent)

What is PayPal?

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

With PayPal, all users can send and receive money electronically. The company was founded in 1998 and is now one of the best-known and largest online payment service providers in the world with over 325 million active customers.

Why do we use PayPal for our website?

There are various reasons why we use PayPal and offer it on our website. Since PayPal is one of the best-known online payment providers, many of our website visitors also use and trust this service. PayPal also offers high security standards for digital money transfers. The service uses various encryption methods to protect your personal data as best as possible. We also appreciate the ease of use of PayPal and the possibility of international payments in various currencies. Transactions are usually completed very quickly, which is another advantage for both us and you as a customer.

What data does PayPal process?

In its privacy policy, PayPal distinguishes between different categories of personal data that can be processed through the use of the service. These include login and contact data, identification and signature data, payment information, information on imported contacts, data from your account profile, device data such as your IP address, location data and so-called derived data. This refers to information that can be derived through transactions or other data. This can include purchasing habits, behavioral patterns, creditworthiness or personal preferences.

Then there is also personal data collected by third parties (such as identity verifiers, fraud detection providers or your bank). This data includes information from credit reporting agencies, transaction data, regulatory information, technical usage data, location data and also derived data.

PayPal and its partners also use tracking technologies such as cookies, pixel tags, web beacons and widgets to recognize you as a user, customize content and conduct analytics for interest-based advertising.

How long and where is the data stored?

In principle, PayPal stores data for as long as it is necessary to fulfil its obligations and for the purpose. Personal data that is necessary for the customer relationship is stored for up to 10 years after the relationship has ended. If PayPal is subject to a legal obligation, the retention period for personal data is determined by the applicable law (e.g. insolvency law). PayPal also stores personal data for as long as necessary if retention is advisable in view of legal disputes.

Since PayPal is a global company, the service also has data centers around the world where your data can be stored. This means that your data can also be stored on PayPal servers outside your country and outside the scope of the GDPR.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of the data at any time.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

We have a legitimate interest in integrating PayPal as an external payment service to make our offering more attractive and to improve it technically and economically. The legal basis for this is Article 6(1)(f) GDPR (legitimate interests). Please note that you can only use PayPal if you enter into a contractual relationship with PayPal. This may require you to provide further data protection and contractual declarations (e.g., your consent).

PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about the standard contractual clauses and the data processed through the use of PayPal in the data protection declaration https://www.paypal.com/webapps/mpp/ua/privacy-full.

Paysafecard Privacy Policy

We use the payment provider Paysafecard on our website. The service provider is the Irish company Paysafe Prepaid Services Limited, 3rd floor, Kilmore House, Spencer Dock, Dublin 1, Ireland.

You can find out more about the data processed through the use of Paysafecard in the Privacy Policy at [link to Privacy Policy]. https://www.paysafecard.com/de/datenschutzmitteilung/.

Instant bank transfer Privacy policy

Instant bank transfer Privacy policy Summary Affected parties: Website visitors Purpose: To optimize the payment process on our website Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data You can find more details below in the privacy policy. Storage period: Data is stored within the legally required retention period. Legal basis: Art. 6 para. 1 lit. c GDPR (Legal obligation), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is an "instant bank transfer"?

We offer the "Sofortüberweisung" payment method from Sofort GmbH on our website for cashless payments. Sofort GmbH has been part of the Swedish company Klarna since 2014, but its headquarters are located in Germany at Theresienhöhe 12, 80339 Munich.

If you choose this payment method, personal data will be transmitted to, stored by, and processed by Sofort GmbH or Klarna. This privacy notice provides you with an overview of data processing by Sofort GmbH.

Sofortüberweisung (Instant Bank Transfer) is an online payment system that allows you to place an order via online banking. The payment processing is handled by Sofort GmbH, and we receive immediate confirmation of the payment. This method is available to any user with an active online banking account and PIN/TAN authentication. Only a few banks still do not support this payment method.

Why do we use "Sofortüberweisung" on our website?

Our goal with our website and integrated online shop is to offer you the best possible service. This includes not only the overall website experience and our products, but also smooth, fast, and secure payment processing for your orders. To guarantee this, we use "Sofortüberweisung" (instant bank transfer) as our payment system.

What data is stored by "Sofortüberweisung"?

When you make an instant bank transfer using the Sofort/Klarna service, data such as your name, account number, bank code, subject, amount, and date are stored on the company's servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH verifies whether your account balance and overdraft limit cover the payment amount. In some cases, it also checks whether Sofort transfers have been successfully completed within the last 30 days. Furthermore, your user identification (such as account number or contract number) in abbreviated ("hashed") form and your IP address are collected and stored. For SEPA transfers, the BIC and IBAN are also stored.

According to the company, no other personal data (such as account balances, sales data, credit limits, account lists, mobile phone number, authentication certificates, security codes or PIN/TAN) is collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank-you page. The following three cookies are set here:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7122943030-5
Usage: This cookie stores your session ID.
Expiry Date: after ending the browser session

Name: User[user_cookie_rules]
Value: 1
Usage: This cookie stores your consent to the use of cookies.
Expiry Date: after 10 years

Name: _ga
Value: GA1.2.69759879.1589470706
Usage: By default, analytics.js uses the _ga cookie to store the user ID. This is primarily used to distinguish website visitors. This cookie is from Google Analytics.
Expiry Date: after 2 years

Note: The cookies listed here are not exhaustive. Sofortüberweisung may use other cookies as well.

How long and where is the data stored?

All collected data will be stored within the legally required retention period. This period can last between three and ten years.

Klarna/Sofort GmbH attempts to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, data protection must comply with the GDPR and the country must be included in an adequacy decision by the EU.

How can I delete my data or prevent data storage?

You can withdraw your consent to Klarna processing your personal data at any time. You also always have the right to access, correct, and delete your personal data. To do so, simply contact the company's data protection team by email at [email protected] Contact.

You can manage, delete, or disable cookies used by Sofortüberweisung in your browser. The process varies depending on your browser. Under the "Cookies" section, you will find links to instructions for the most common browsers.

Legal basis

We therefore offer to process contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR)  In addition to traditional banks/credit institutions, we also offer the payment service provider Sofortüberweisung. Your consent is also required for the successful use of this service. (Art. 6 Para. 1 lit. a GDPR)  , insofar as the use of cookies requires their permission.

If you would like to learn more about data processing by the "Sofortüberweisung" service of Sofort GmbH, we recommend that you read the privacy policy at [link to privacy policy]. https://cdn.klarna.com/1.0/shared/content/legal/terms/en/bt_payment_data_privacy.

Stripe privacy policy

Stripe Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize the payment process on our website Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data You can find more details further down in this privacy policy. Storage duration: Data is stored until the collaboration with Stripe is terminated. Legal basis: Art. 6 para. 1 lit. b GDPR (contract performance), Art. 6 para. 1 lit. a GDPR (consent)

What is stripe?

We use a payment tool from the American technology company and online payment service Stripe on our website. Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible for customers within the EU. This means that if you choose Stripe as your payment method, your payment will be processed via Stripe Payments. Data required for the payment process is forwarded to Stripe and stored. In this data protection declaration we give you an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe offers payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our webshop. Stripe handles the entire payment process. A big advantage of Stripe is that you never have to leave our website or shop during the payment process and the payment is processed very quickly.

Why do we use Stripe for our website?

Naturally, we want to offer the best possible service with our website and integrated online shop, so that you feel comfortable on our site and can take advantage of our offers. We know that your time is valuable, and therefore payment processing, in particular, must be quick and seamless. In addition to our other payment providers, we have partnered with Stripe, which guarantees secure and fast payment processing.

What data does Stripe store?

If you choose Stripe as your payment method, your personal data will also be transmitted to Stripe and stored there. This is transaction data. This information includes, for example, the payment method (i.e. credit card, debit card or account number), sort code, currency, amount and date of payment. A transaction may also include your name, email address, billing or shipping address, and sometimes your transaction history. This data is required for authentication. In addition to technical data about your device (such as IP address), Stripe may also collect name, address, telephone number and your country for fraud prevention, financial reporting and in order to be able to offer its own services in full.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies unrelated to Stripe. However, the data may be forwarded to internal departments, a limited number of external Stripe partners or to comply with legal regulations. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe can set during the payment process:

Name: m
Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456122943030-5
Usage: This cookie appears when you select the payment method. It saves and recognizes whether you access our website via a PC, tablet or smartphone.
Expiry Date: after 2 years

Name: __stripe_mid
Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9122943030-1
Usage: In order to be able to carry out a credit card transaction, this cookie is required. To do this, the cookie stores your session ID.
Expiry Date: after a year

Name: __stripe_sid
Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Usage: This cookie also stores your ID and is used by Stripe for the payment process on our website.
Expiry Date: after the session expires

How long and where is the data stored?

Personal data is generally stored for the duration of the service provision. This means that the data will be stored until we terminate the cooperation with Stripe. However, in order to fulfill legal and official obligations, Stripe can also store personal data for the duration of the service provision. Since Stripe is a global company, data may also be stored in any country where Stripe offers services. This means that data can also be stored outside of your country, for example in the USA.

How can I delete my data or prevent data storage?

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to information, correction and deletion of your personal data. You can also contact the Stripe team at any time with questions https://support.stripe.com/contact/email Contact.

You can delete, disable, or manage cookies that Stripe uses for its functions in your browser. The process varies depending on the browser you use. Under the "Cookies" section, you will find links to instructions for the most popular browsers.

Legal basis

We therefore offer to process contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR) In addition to traditional banks/credit institutions, we also offer the payment service provider Stripe. Your consent is also required for the successful use of this service. (Art. 6 Para. 1 lit. a GDPR), insofar as the use of cookies requires their permission.

Stripe processes your data, among other things, in the USA. Stripe is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant page]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Furthermore, Stripe uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are model clauses provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Stripe commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

For more information about the standard contractual clauses and the data processed through the use of Stripe, please see the Privacy Policy at [link to Privacy Policy]. https://stripe.com/at/privacy.

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European area.

Visa also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Visa uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Visa undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on Visa's Standard Contractual Clauses, see https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

You can find out more about the data processed through the use of Visa in the Privacy Policy https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Audio & Video Introduction

Audio & Video Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details below in the relevant data protection texts. Storage period: Data is generally stored as long as it is needed for the service purpose. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can watch videos or listen to music/podcasts directly through our website. The content is provided by service providers. All content is therefore also retrieved from the providers' respective servers.

These are integrated functional elements from platforms such as YouTube, Vimeo, or Spotify. Using these portals is generally free, but paid content may also be published. Using these integrated elements, you can listen to or watch the respective content on our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by the service providers.

Why do we use audio and video elements on our website?

Naturally, we want to provide you with the best possible service on our website. And we're aware that content is no longer conveyed solely through text and static images. Instead of simply providing you with a link to a video, we offer audio and video formats directly on our website that are entertaining or informative, or ideally even both. This expands our service and makes it easier for you to access interesting content. Therefore, in addition to our text and images, we also offer video and/or audio content.

What data is stored by audio and video elements?

When you visit a page on our website that, for example, has an embedded video, your server connects to the service provider's server. In the process, your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you used to access the service. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of the data processing

You can find out exactly how long the data is stored on the third-party providers' servers either further down in the privacy policy of the respective tool or in the provider's privacy policy. As a general rule, personal data is only processed for as long as is absolutely necessary to provide our services or products. This generally also applies to third-party providers. You can usually assume that certain data will be stored on third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing until the revocation remains unaffected.

Since the integrated audio and video features on our site usually also use cookies, you should also read our general privacy policy regarding cookies. The privacy policies of the respective third-party providers provide detailed information about how your data is handled and stored.

Legal basis

If you have consented to your data being processed and stored through integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) for fast and effective communication with you or other customers and business partners. However, we only use the embedded audio and video elements if you have given your consent.

YouTube Privacy Policy

YouTube Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details on this below in this data protection declaration. Storage period: Data is generally stored as long as it is needed for the service purpose. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is YouTube?

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we want to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Additional data can include contact details, any ratings, content sharing via social media or adding to your favorites on YouTube.

If you are not logged in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y122943030-1
Usage: This cookie registers a unique ID to store statistics of the video viewed.
Expiry Date: after the end of the session

Name: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Name: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry Date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7122943030-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry Date: after 2 years

Name: CONSENT
Value: YES + + AT.de 20150628-20-0
Usage: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry Date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry Date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL ...
Usage: This cookie stores information about your login data.
Expiry Date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry Date: after 2 years

Name: SID
Value: oQfNKjAsI122943030-
Usage: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry Date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Usage: This cookie stores information on how you use the website and what advertisements you may have seen before visiting our website.
Expiry Date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/locations/?hl=de see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from "My activity", photos or documents, products) that are saved in your Google account will be saved until you delete them. Even if you're not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Regardless of whether you have a Google Account or not, you can configure your browser to delete or disable Google cookies. Depending on the browser you use, this works differently. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to your data being processed and stored through embedded YouTube elements, this consent shall be deemed the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

YouTube processes your data, among other places, in the USA. YouTube, or rather Google, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, they have a joint privacy policy. If you would like to learn more about how your data is handled, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube IFrame Player Privacy Policy

We also use the YouTube iFrame player to embed videos on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

Google processes your data, among other things, in the USA. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant page]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of the YouTube iFrame player in the Privacy Policy at [link to Privacy Policy]. https://policies.google.com/privacy?hl=de.

YouTube Video Widget Privacy Policy

We also use the YouTube video widget on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

Google processes your data, among other things, in the USA. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant page]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of the YouTube video widget in the Privacy Policy at [link to Privacy Policy]. https://policies.google.com/privacy?hl=de.

Review platforms introduction

Review platforms summary Affected parties: Visitors to the website or a review platform Purpose: Feedback on our products and/or services Data processed: Including IP address, email address, name. Further details can be found below or on the respective rating platforms used. Storage duration: depends on the respective platform Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests),

What are review platforms?

You can rate our products or services on various rating platforms. We are participants in some of these platforms so that we can receive feedback from you and thus optimize our offering. If you rate us via a rating platform, the privacy policy and general terms and conditions of the respective rating service apply. Very often you also have to register to leave a review. Rating technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transferred to the corresponding provider, processed and stored.

Many of these integrated programs work on a similar principle. After you have ordered a product or used a service from us, you will be asked to leave a review by email or on the website. You will usually be redirected to a review page via a link, where you can quickly and easily create a review. Some rating systems also offer an interface to various social media channels in order to make the feedback accessible to several people.

Why do we use review platforms?

Rating platforms collect feedback and ratings about our offers. Through your reviews we receive quick feedback and can improve our products and/or services much more efficiently. On the one hand, the reviews help us to optimize our offers and, on the other hand, they give you and all our future customers a good overview of the quality of our products and services.

Which data are processed?

With your consent, we transmit information about you and the services you use to the relevant rating platform. We do this to ensure that you have actually used one of our services. Only then can you give real feedback. The data transmitted is only used for user identification. Which data exactly is stored and processed naturally depends on the providers used. Personal data such as your IP address, email address or your name are usually also provided to the rating platforms. Even after you have submitted your review, order information such as the order number of a purchased item will be forwarded to the relevant platform. If your email address is transmitted, this is so that the review platform can send you an email after purchasing a product. So that we can integrate your review into our website, we also provide the providers with the information that you have accessed our site. The evaluation platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing in the provider's corresponding data protection declaration below, provided we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to company administrators. The data collected is stored on the provider's servers and, for most providers, deleted after the end of the order.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent cookies from collecting data by managing, deactivating or deleting cookies in your browser.

Legal basis

If you have consented to the use of a review platform, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by a review portal.

We also have a legitimate interest in using a rating platform to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use a review platform if you have given your consent.

We hope we were able to provide you with the most important general information about data processing by rating platforms. Further information can be found below in the data protection texts or in the linked data protection declarations of the company.

Google Customer Reviews Privacy Policy

We also use the Google Customer Reviews rating platform for our website. The service provider is the American company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/

You can find out more about the data processed through the use of Google in the privacy policy on https://policies.google.com/privacy?hl=de.

Trusted Shops Privacy Policy

We also use the Trusted Shops review platform for our website. The service provider is the German company Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany.

You can find out more about the data processed through the use of Trusted Shops in the privacy policy at [link to privacy policy]. https://www.trustedshops.de/impressum-datenschutz/#datenschutz.

Trustpilot Privacy Policy

We also use the review platform Trustpilot for our website. The service provider is the Danish company [company name missing]. Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark.  

You can find out more about the data processed through the use of Trustpilot in the privacy policy on [website address]. https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms.

Yelp Privacy Policy

We also use the Yelp review platform for our website. The service provider is the American company Yelp, 140 New Montgomery St., 9th Floor, San Francisco, California 94105, USA.

Yelp also processes data in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the lawfulness and security of data processing.

Yelp uses standard contractual clauses approved by the EU Commission (Article 46, paragraphs 2 and 3 GDPR) as the basis for data processing by recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular the USA) or for data transfers to such countries. These clauses oblige Yelp to maintain the EU level of data protection when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among other places, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the data processed through the use of Yelp in the privacy policy on [website address]. https://terms.yelp.de/privacy/de_de/20200101_de_de/.

Web design introduction

Web design privacy policy summary Affected parties: Website visitors Purpose: To improve the user experience Data processed: The specific data processed depends heavily on the services used. This typically includes information such as IP address, technical data, language settings, browser version, screen resolution, and browser name. Further details can be found in the documentation for each web design tool used. Storage duration: depends on the tools used. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not just about making our website look pretty, as is often assumed, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a part of media design and deals with the visual as well as the structural and functional design of a website. The aim is to improve your experience on our website with the help of web design. In web design jargon, one speaks of user experience (UX) and usability in this context. User experience is understood to mean all impressions and experiences that the website visitor experiences on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. Above all, value is placed on the fact that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this data protection declaration, all services that improve the design of our website fall under the category “web design”. This can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements can be integrated into our pages, which can also process data. Which data is exactly depends on the tools used, of course. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend that you also read the respective data protection declaration of the tools used. You can usually find out there which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of the data processing

How long data is processed is very individual and depends on the web design elements used. For example, when cookies are used, the retention period can be as little as a minute, but it can also be a few years. Please be smart about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. For example, Google Font files are stored for one year. This is to improve the loading time of a website. In principle, data is only kept for as long as is necessary to provide the service. In the case of legal requirements, data can also be stored for longer.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. However, among web design elements (typically fonts) there is also data that cannot be easily deleted. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third party (e.g. Google). Then please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, the legal basis for the relevant data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it can occur when it is collected by web design tools. We also have a legitimate interest in web design to improve on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize that again.

Information on special web design tools - if available - can be found in the following sections.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as IP address and CSS and font requests. You can find more details on this below in this data protection declaration. Storage period: Font files are stored at Google for one year. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Google fonts?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like in detail.

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google Make it available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data does Google store?

When you visit our website, the fonts are downloaded from a Google server. This external call transmits data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. With the usage figures collected, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. Entrepreneurs and developers use the Google BigQuery web service to examine and move large amounts of data.

It should be noted, however, that information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser are automatically transmitted to the Google server with every Google Font request. It is not clear whether this data is saved or not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for a day on its servers, which are mainly located outside the EU. This enables us to use the fonts using a Google stylesheet. A stylesheet is a format template that you can use to change the design or font of a website quickly and easily.

The font files are saved by Google for one year. Google's goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and reappear immediately on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must go to Google Support https://support.google.com/?hl=de&tid=122943030 to contact. In this case, you only prevent data storage if you do not visit our website.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=122943030. Although Google deals with data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when Google Fonts collects it.

We also have a legitimate interest in using Google Fonts to optimize our online service. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests)However, we only use Google Fonts if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can also find out what data Google basically collects and what this data is used for https://www.google.com/intl/de/policies/privacy/ ...

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have integrated the Google fonts locally, ie on our web server - not on the Google servers. This means that there is no connection to Google servers and therefore no data transmission or storage.

What are Google fonts?

Google Fonts used to be called Google Web Fonts. It is an interactive directory with over 800 fonts that Google provides free of charge. With Google Fonts you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers, we downloaded the fonts to our server. In this way we act in compliance with data protection and do not send any data to Google Fonts.

Online Map Services Introduction

Online Map Services Privacy Policy Summary Affected parties: Website visitors Purpose: To improve the user experience Data processed: The specific data processed depends heavily on the services used. This typically includes IP address, location data, search terms, and/or technical data. Further details can be found in the descriptions of the respective tools used. Storage duration: depends on the tools used. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are online map services?

We also use online map services for our website as an extended service. Google Maps is probably the service you are most familiar with, but there are other providers that specialize in creating digital maps. Such services make it possible to display locations, route maps or other geographical information directly via our website. Thanks to an integrated map service, you no longer have to leave our website, for example to view the route to a location. To ensure that the online map also works on our website, map sections are integrated using HTML code. The services can then display street maps, the earth's surface, or aerial or satellite imagery. If you use the built-in map offer, data will also be transferred to the tool used and stored there. This data may also include personal data.

Why do we use online map services on our website?

Generally speaking, it is our concern to offer you a pleasant time on our website. And of course your time will only be pleasant if you can easily find your way around our website and find all the information you need quickly and easily. We therefore thought that an online card system could be a significant optimization of our service on the website. Without leaving our website, you can use the map system to easily view route descriptions, locations or points of interest. Of course, it is also super practical that you can see at a glance where our company headquarters are, so that you can find us quickly and safely. As you can see, there are just a lot of advantages and we clearly consider online map services on our website to be part of our customer service.

What data is stored by online map services?

If you open a page on our website that has an online map function installed, personal data may be transmitted to the relevant service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data will also be saved. The data is not stored by us, but on the servers of the integrated tools. You can think of it like this: You may be on our website, but when you interact with a mapping service, that interaction is actually happening on their website. In order for the service to function properly, at least one cookie is usually set in your browser. For example, Google Maps also uses cookies to record user behavior and thus to optimize its own service and to be able to place personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing in the relevant sections for each tool below. Generally, personal data is only stored for as long as necessary to provide the service. Google Maps, for example, stores certain data for a specific period, while you must delete other data yourself. Mapbox, for instance, stores the IP address for 30 days and then deletes it. As you can see, each tool stores data for a different length of time. Therefore, we recommend that you carefully review the privacy policies of the tools used.

The providers also use cookies to save data on your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies can be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right of objection

You always have the possibility and also the right to access your personal data and also to object to the use and processing. You can also revoke the consent you have given us at any time. This is usually easiest to do with the cookie consent tool. However, there are other opt-out tools that you can use. You can also manage, delete or deactivate any cookies that are set by the providers used yourself with just a few mouse clicks. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you will also find links to the instructions of the main browsers.

Legal basis

If you have agreed that an online map service may be used, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit.

We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We definitely want to have this recorded again at this point.

You will find information on special online map services – if available – in the following sections.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Data processed: Data such as entered search terms, your IP address and also the latitude and longitude coordinates. You can find more details on this below in this data protection declaration. Storage duration: depends on the stored data Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an internet map service from Google. With Google Maps, you can search for exact locations of cities, sights, accommodations, or businesses online using a PC, tablet, or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show the way to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to offer its full service, the company must record and store data about you. This includes, among other things, the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ122943030-5
Usage: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry Date: after 6 months

Note: We cannot guarantee the completeness of the information in the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. Most of the servers are located in America. For this reason, your data is increasingly being stored in the USA. Here you can read exactly where the Google data centers are: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be called up more quickly and is better protected against any manipulation attempts. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web / app activity - depending on your decision - is either saved for 3 or 18 months and then deleted. You can also manually delete this data from the history at any time using the Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in the Google account. Click "Data and Personalization" and then click the "Activity Setting" option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. This consent is loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data as it may occur when collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about data processing by Google, we recommend the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Other Introduction

Miscellaneous Privacy Policy Summary Affected parties: Website visitors Purpose: To improve the user experience Data processed: The specific data processed depends heavily on the services used. It usually involves IP addresses and/or technical data. Further details can be found in the descriptions of the respective tools. Storage duration: depends on the tools used. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What falls under “other”?

The "Other" category includes services that do not fit into any of the above categories. These typically include various plugins and embedded elements that enhance our website. These features are typically obtained from third parties and integrated into our website. For example, these include web search services such as Algolia Place, Giphy, Programmable Search Engine, or online weather data services such as OpenWeather.

Why do we use other third parties?

We want to offer you the best online service in our industry with our website. A website has long been more than just a business card for a company. Rather, it's a place that should help you find what you're looking for. To continually make our website even more interesting and helpful for you, we use various third-party services.

Which data are processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content would not be sent to your browser and therefore not displayed accordingly. Service providers may also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also create analyses of this file. The providers can use the information obtained to improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you access a particular page) can also be stored in cookies. In addition to analysis data about your web behavior, technical information such as your browser type or operating system can also be stored in these cookies. Some providers may also link the data obtained with other internal services or with third parties. Each provider handles your data differently. We therefore recommend that you carefully read the privacy policies of the respective services. We generally endeavor to only use services that handle data protection very carefully.

Duration of the data processing

We will inform you below about the duration of data processing, as soon as we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

Legal basis

If we ask for your consent and you agree to us using the service, this serves as the legal basis for processing your data (Art. 6 (1) (a) GDPR). In addition to your consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information on the specific tools, if available, can be found in the following sections.

GTranslate Privacy Policy

We also use the translation tool GTranslate for our business. The service provider is the American company GTranslate Inc., 7957 N University Dr #355, Parkland, FL 33067, USA.

GTranslate processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA unless the company is a member of the EU-US Data Privacy Framework. This may entail various risks to the legality and security of data processing.

You can find out more about the data processed through the use of GTranslate in the privacy policy on https://gtranslate.io/privacy-policy.

WooCommerce Privacy Policy

WooCommerce Privacy Policy Summary Affected parties: Website visitors Purpose: To optimize our service performance Processed data: Data such as IP address, browser information, preset language settings, date and time of web access. You can find more details on this below in this data protection declaration. Storage period: Server log files, technical data and your IP address are deleted after approximately 30 days. Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is WooCommerce?

We have integrated the open source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the content management system WordPress, which is a subsidiary of Automattic Inc. (60 29th Street # 343, San Francisco, CA 94110, USA). The implemented functions send, save and process data to Automattic Inc. In this data protection declaration, we inform you which data is involved, how the network uses this data and how you can manage or prevent data storage.

WooCommerce is an online shop system that has been part of the WordPress directory since 2011 and was specially developed for WordPress websites. It is a customizable, open source eCommerce platform that is based on WordPress and has also been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this practical online shop solution to be able to offer you our physical or digital products or services in the best possible way on our website. The aim is to give you simple and easy access to our range so that you can get to the products you want quickly and easily. With WooCommerce we have found a good plugin that meets our requirements for an online shop.

Which data is saved by WooCommerce?

Information that you actively enter in a text field in our online shop can be collected and saved by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and save this data. In addition to your email address, name or address, this can also include credit card or billing information. Automattic can then use this information for its own marketing campaigns.

In addition, there is also information that Automattic automatically collects from you in so-called server log files:

• The IP address
• Browser information
• Preset language setting
• Date and time of web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example to clearly identify you as a user and to be able to offer interest-related advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means that if you place a product in the shopping cart, for example, a cookie is set so that the product remains in the shopping cart when you leave our website and come back at a later point in time.

Here is an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Usage: This cookie helps WooCommerce determine when the contents of the shopping cart change.
Expiry Date: after the end of the session

Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204122943030-7
Usage: This cookie is also used to recognize and save changes to your shopping cart.
Expiry Date: after the end of the session

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740122943030-4aa
Usage: This cookie contains a unique identifier for you, so that the shopping cart data can be found in the database.
Expiry Date: after 2 days

How long and where is the data stored?

Unless there is a legal obligation to retain data for a longer period, WooCommerce deletes the data when it is no longer needed for the purposes for which it was stored. For example, server log files containing technical data about your browser and IP address are deleted after approximately 30 days. Automattic uses this data during this time to analyze traffic on its own websites (for example, all WordPress sites) and to troubleshoot any problems. The data is stored on Automattic's servers in the United States.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and to object to its use and processing. You can also lodge a complaint with a government supervisory authority at any time.

Your browser also allows you to manage, delete, or disable cookies individually. However, please note that disabling or deleting cookies may negatively impact the functionality of our WooCommerce online store. Managing cookies varies slightly depending on the browser you use. You can find links to instructions for the most common browsers in the "Cookies" section.

Legal basis

If you have consented to the use of WooCommerce, the legal basis for the corresponding data processing is this consent. According to [relevant legal provision], this consent constitutes [relevant legal provision]. Art. 6 para. 1 lit. a GDPR (consent) This represents the legal basis for the processing of personal data, as may occur when WooCommerce collects it.

We also have a legitimate interest in using WooCommerce to optimize our online service and present it attractively to you. The corresponding legal basis for this is... Art. 6 para. 1 lit.f GDPR (legitimate interests)However, we only use WooCommerce if you have given your consent.

Automattic processes your data, among other things, in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at [link to relevant page]. https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Furthermore, Automattic uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCCs) are template agreements provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Automattic commits to maintaining European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

More details about the privacy policy and what data is collected by WooCommerce and how it is used can be found on [website address]. https://automattic.com/privacy/ and general information about WooCommerce on https://woocommerce.com/.

Explanation of terms used

We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

processors

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Processor" a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Consent" the data subject any voluntary, informed and unequivocal expression of will in the specific case in the form of a declaration or other clear affirmative action with which the data subject indicates that they agree to the processing of their personal data;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. I'm sure you know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree or consent to the data processing. You can usually also make individual settings and thus decide for yourself which data processing you allow and which not. If you do not give your consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Health data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Health data” personal data relating to the physical or mental health of a natural person, including the provision of healthcare services, and which reveal information about his or her health status;

Explanation: Health data includes all stored information that relates to your own health. This is often data that is also recorded in a patient file. This includes, for example, which medications you use, X-rays, your entire medical history or, usually, your vaccination status.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Personenbezogene Daten" any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified;

Explanation: Personal data is therefore all data that can identify you as a person. This is usually data such as:

• Name
• Address
• Email address
• postal address
• Phone number
• Date of Birth
• Identification numbers such as social security number, tax identification number, ID card number or matriculation number
• Bank data such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), yours counts too IP address to the personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data, which are also particularly worthy of protection. These include:

• racial and ethnic origin
• political opinions
• religious or ideological beliefs
• union membership
• genetic data such as data obtained from blood or saliva samples
• Biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).
  Health data
• Data related to sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"profiling" any type of automated processing of personal data that consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal preferences, interests analyze or predict the reliability, conduct, whereabouts or relocation of that individual;

Explanation: Profiling gathers various pieces of information about a person in order to learn more about that person. On the web, profiling is often used for advertising purposes or for credit checks. For example, web and advertising analysis programs collect data about your behavior and your interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.

Controller

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Responsible" the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data; if the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States;

Explanation: In our case, we are responsible for the processing of your personal data and consequently the “controller”. If we pass on collected data to other service providers for processing, these are "processors". For this, an "order processing contract (AVV)" must be signed.

application

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Processing" any process or series of processes carried out with or without the aid of automated processes in connection with personal data, such as collecting, recording, organizing, organizing, storing, adapting or changing, reading out, querying, using, disclosing by transmission, distribution or any other form of making available, matching or linking, restricting, deleting or destroying;

Note: When we talk about processing in our data protection declaration, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

All texts are copyrighted.